Fabletics, an activewear brand co-founded by Kate Hudson, will open 12 new retail locations in 2017, bringing its store count to a total of 30 in the continental United States.

In partnership with mall developers including Simon, Westfield and Macerich, most of the brand’s new stores will average around 2,200 square feet and will open in key markets before fall 2017. The first opening will take place in Frisco, TX in March 2017 followed by Indianapolis, IN; Lexington, KY; Schaumburg, IL; Boulder, CO and Portland, OR in the second quarter of 2017.

Beginning in July 2017, additional stores will open in Scottsdale, AZ; Cerritos, San Jose, San Francisco and San Diego, CA and Paramus, NJ.

“Our inspiration for the store was clear and simple – we aimed to bring a hint of the active lifestyle elements that shape our customers lives inside while keeping the main focus on our amazing product offering and delivering a seamless customer experience. Less is more,” said Dustin Netral, SVP of operations for Fabletics. “Ultimately, the store was designed to enhance our overall brand experience, inviting customers in to touch, feel and see the high quality fabrications, latest innovations and newest designs, while making it as easy as possible for them to shop the way they like.”

Photo courtesy Fabletics