SGB Update Sports & Fitness
Callaway Golf Signs Rising Superstar
“I joined the Callaway Tour Staff because of the equipment,” Daniel Berger said.
An Event Guide To Outdoor Retailer Winter Market 2017
A schedule of must-attend events at 2017 Outdoor Retailer Winter Market. Yes, happy hours count.
New Balance Launches Its First Wearable Device For Runners
New Balance unveiled its inaugural smart wearable at the International Consumer Electronics Show (CES) in Las Vegas.
Nike Secures 687 Patents
Nike’s 2016 patents include 262 related to footwear, 96 related to data and 73 related to manufacturing.
Report: Amazon Developing Fitness Apparel Line
Amazon posted three job listings in late December for brand managers and senior brand managers working on “Amazon Active Apparel.”
Registration Opens For NSGA’s 53rd Annual Management Conference
The conference will host many notable speakers, including representatives from Google, Forbes, Vanity Fair, Zappos, Locally, Yelp, Hubba, Kibo and Microsoft.
Inter Milan FC Signs North America Licensing Deal With One Entertainment
One Entertainment’s portfolio of representations includes FC Barcelona, Bayern Munich, Chivas Guadalajara and AS Roma.
G-III Apparel Partners With Danica Patrick On Athleisure Line
The collection represents the professional race car driver’s first foray into apparel and reflects “her strong, confident, and health-conscious approach to her daily life.”
Avalanche Hires Reebok Talent As New Design Director
At Reebok, Procopio designed women’s, men’s and children’s apparel for various collections, including tennis, yoga, training, running and outerwear.
PHIT Adds Industry Vet From Wilson, Adidas And Fila To Board
Doug Gordon has worked with Wilson, Adidas, Fila, Mizuno, Kappa Lanzera and Speedo during his sporting goods industry career.
Warrior Dash Adds Obstacles, Locations In 2017
With 12 obstacles making up the 5K course, many signature obstacles will return to the Battleground including Muddy Mayhem, Warrior Roast, Goliath, Alcatraz, Pipeline and Fisherman’s Catch.
Nuun Expands To Everyday Health With Vitamin Formula
“With Vitamins we learned our complete electrolyte profile with the correct vitamin blend could have a synergistic improvement on immune function and healthy hydration.”
Hoka One One Launches International Pro Team
The Evo Time to Fly elite team includes a cross-section of world-class trail and road runners, track athletes and triathletes.
Fulfillment By Amazon Delivered More Than 2 Billion Items In 2016
FBA items shipped worldwide grew more than 50 percent during the holiday season, while Prime members ordered millions of items from sellers in the Seller Fulfilled Prime program.
