Amazon is reportedly developing a proprietary workout apparel line, according to Re/code.
Amazon posted three job listings in late December for brand managers and senior brand managers working on “Amazon Active Apparel.”
“The candidate will collaborate with leadership to build authentic activewear private label brands that have compelling and unique DNA and deliver amazing consumer valued innovation,” according to a posting for a senior brand manager. “The ideal candidate will provide strategic vision and develop short and long term initiatives to deliver explosive, sustainable growth.”
In February 2016, Amazon quietly added close to 2,000 fashion products under seven proprietary trademarked labels, such as Scout & Ro for children and Society New York for women. In October, Amazon aired a TV spot entitled “Delivering Fashion,” several thousand times.