SGB Update Sports & Fitness

Boa Technology Hires Shawn Neville As CEO

Boa Technology Inc. announced the appointment of Shawn Neville, a former executive at Aerosoles, Reebok, Keds and Footaction, to the position of chief executive officer, effective immediately.

Tapout Introduces Body Sprays

Tapout in a partnership with Elizabeth Arden is introducing Tapout Body Sprays, a new line of six high-performance scents. WWE Superstar John Cena is serving as the collection’s brand ambassador.

Mission Launches National TV Campaign To Support HydroActive Max

Mission, the apparel and accessories brand specializing in temperature control technologies, is launching a national TV campaign starring Serena Williams, Dwyane Wade and Drew Brees to support the launch of its HydroActive Max Instant Cooling Towel. Proven to provide up to 30 percent greater Cooling Power than the original cooling towels, the HydroActive Max Technology […]

Urban Fitness League Returns To Coney Island

The Urban Fitness League (UFL), a new professional league launching in 2018 featuring extreme calisthenics athletes, announced its line-up and ticket availability for the special “UFL World Cup” event on the 4th of July in Coney Island.

Fitbit Study Shows Heart Rate-Tracking Devices Track Sleep

Fitbit said an internal study, which was scored independently by polysomnography technicians, has validated the ability of wrist-worn trackers that incorporate movement and cardiac sensors, like Fitbit Alta HR, Fitbit Blaze and Fitbit Charge 2, to accurately determine light, deep and REM sleep stages.

Reebok Exec To Lead Lee Jeans

Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.

Nike Sticks By Tiger Woods

Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.