SGB Update Sports & Fitness
Adidas Introduces Forgefiber Stitching Technology
Adidas introduced Forgefiber, an innovative stitching technology that efficiently provides precise fit and support in performance footwear.
Boa Technology Hires Shawn Neville As CEO
Boa Technology Inc. announced the appointment of Shawn Neville, a former executive at Aerosoles, Reebok, Keds and Footaction, to the position of chief executive officer, effective immediately.
MC Sports Likely Shifting To Chapter 7 Bankruptcy
MC Sports, which filed for bankruptcy in February, has closed all its 66 doors and the case is likely being converted from a Chapter 11 bankruptcy to a Chapter 7 bankruptcy.
Adidas Originals Signs Kendall Jenner As Ambassador
Adidas has signed supermodel Kendall Jenner to an endorsement deal. Jenner broke the news in an Instagram posting.
Saks Fifth Avenue Opens The Wellery At Flagship
In the first-of-its-kind space, guests at the Fifth Avenue flagship can find more than 16,000 square feet of immersive experiences dedicated to wellness.
Tapout Introduces Body Sprays
Tapout in a partnership with Elizabeth Arden is introducing Tapout Body Sprays, a new line of six high-performance scents. WWE Superstar John Cena is serving as the collection’s brand ambassador.
Mission Launches National TV Campaign To Support HydroActive Max
Mission, the apparel and accessories brand specializing in temperature control technologies, is launching a national TV campaign starring Serena Williams, Dwyane Wade and Drew Brees to support the launch of its HydroActive Max Instant Cooling Towel. Proven to provide up to 30 percent greater Cooling Power than the original cooling towels, the HydroActive Max Technology […]
Urban Fitness League Returns To Coney Island
The Urban Fitness League (UFL), a new professional league launching in 2018 featuring extreme calisthenics athletes, announced its line-up and ticket availability for the special “UFL World Cup” event on the 4th of July in Coney Island.
Jabra Addresses Government Pain Points with New Public Sector Program
Jabra, the maker of wireless headphones, announced the expansion of its Public Sector business in North America and the hiring of an industry veteran to oversee this initiative; Cheryle Walline.
Wiivv Wearables Becomes Official Insole Of 2017 Timex Multisport Team
Wiivv is supporting the global triathlon team financially and with Custom Fit 3D Printed Insoles for all of the athletes’ training, racing and recovery needs.
Under Armour Brings Back Stephen Curry Asia Tour
This year’s tour stops in Beijing, Chengdu, Hangzhou and Seoul while also featuring his brother, and Dallas Mavericks point guard, Seth Curry.
Fitbit Study Shows Heart Rate-Tracking Devices Track Sleep
Fitbit said an internal study, which was scored independently by polysomnography technicians, has validated the ability of wrist-worn trackers that incorporate movement and cardiac sensors, like Fitbit Alta HR, Fitbit Blaze and Fitbit Charge 2, to accurately determine light, deep and REM sleep stages.
Adidas Outdoor To Sponsor Aspen Backcountry Marathon
Adidas Outdoor will sponsor the seventh annual Aspen Backcountry Marathon & Half Marathon in collaboration with the City of Aspen, Aug. 12, 2017, for the second consecutive year.
Reebok Exec To Lead Lee Jeans
Lee, the denim brand owned by VF Corp. appointed Chris Waldeck as president of Lee and Rock & Republic. He was most recently the vice president and general manager at Reebok International.
Nike Sticks By Tiger Woods
Nike announced Tuesday it would continue its endorsement deal with Tiger Woods despite the golfer’s DUI arrest over Memorial Day weekend.
