Tapout in a partnership with Elizabeth Arden is introducing Tapout Body Sprays, a new line of six high-performance scents. WWE Superstar John Cena is serving as the collection’s brand ambassador.
Tapout Body Sprays Collection are available at Walmart.
Cena will appear in an ad campaign and bring to life what the brand represents – discipline, determination and motivation – through exclusive digital content on WWE and Tapout channels, event sponsorships, as well as TV and in-store advertisements. The six performance body sprays come in a diverse range of scents from refreshing and crisp to spicy and musk – including Defy, Victory, Fuel, Focus, Core, and Control.
“Motivation, discipline and determination are three values at the core of everything I do on both a personal and professional level,” said Cena. “Whether it’s after a workout, or before an event, Tapout Body Sprays are a great addition to my every day routine.”
“Tapout Body Sprays put you directly in the moment of action, drive you to defy the odds and step up your game,” said Nelson Miranda, vice president of marketing, global fragrance at Elizabeth Arden. “As a man who exemplifies passion, confidence and motivation, John Cena is the ideal partner for Tapout Body Sprays. He knows what it takes to keep pushing forward no matter the obstacle.”
“We are excited to launch Tapout into the personal care space,” notes Natasha Fishman, EVP of marketing at Authentic Brands Group, who, in partnership with WWE, owns the Tapout brand. “Extending the brand into body sprays is a great next step for Tapout as it directly correlates to its brand essence which is to inspire the athlete in every individual.”
Tapout Body Sprays are launching at WalMart stores and www.walmart.com in late May 2017 ($7.98).
