SGB Update Sports & Fitness
Orangetheory Fitness To Develop 70 Studios In The UK
The master franchisee, 3 Kings, has agreed to open 70 studios over the next decade throughout Southern England, including at least 30 studios in London
Fabletics Launches Plus Size Activewear
The activewear brand co-founded by Kate Hudson in 2013 has expanded into extended sizes up to 3X.
San Francisco Tops Best Running Cities
San Francisco ranked as the top running city in Runners World’s “America’s 50 Best Running Cities.” Rounding out the top five were Seattle, Boston, San Diego and Washington, D.C.
U.S. Polo Assn. Brand Continues Its Global Expansion
These new partnerships expand the U.S. Polo Assn. brand within Asia, with new opportunities in China and South East Asia.
World Winter Sports Expo 2017 To Be Held In Beijing In September
The World Winter Sports (Beijing) Expo 2017 (WWSE 2017) will be held in China National Convention Center from September 7 to September 10, 2017.
Nike To Sponsor Tottenham Hotspur
Nike will replace Under Armour as the kit supplier to Tottenham Hotspur beginning in the 2017/18 season, according to reports.
Nike Extends Contract With Rory McIlroy
“I’ve loved this company since I was a kid,” says McIlroy. “I’m really happy to continue this journey with Nike.”
Study Shows Slight Increase In Activity Levels Among Americans
“This year’s PAC Report tells two stories, said Tom Cove, Sports & Fitness Industry Association president and CEO. “In a positive sign, more Americans were healthy to an active level and even moderate activity levels increased. On the other hand, the number of inactive Americans remains dangerously and unacceptably high.”
Bahamas Development Corp. Acquires Incite Brands
Bahamas Development Corporation (BDCI) has acquired the apparel manufacturing assets of Incite Brands LLC, known for Incite Performance Wear. BDCI also recently acquired Native Outfitters Performance Apparel Company.
Rox Volleyball Partners With Olympians
Rox Volleyball, the Florida-based volleyball apparel line, signed Olympians and Florida natives, Phil Dalhausser and Nick Lucena, to be brand ambassadors.
TRX Awarded $6.8 Million In Patent Infringement Case
The jury found WOSS Enterprises to have willfully infringed TRX’s U.S. Patent No. 7,044,896 through the sale of six of its products, and to have engaged in willful trademark infringement of TRX’s trademark, “Suspension Training.”
Puma Partners With Cramer On Shoe Packaging
Said Kellie Ambrose, marketing manager at Puma, “Through our partnership with Cramer, we invented an exclusive packaging that doubled as an exclusive brand experience.”
PAC Study Shows Slight Increase In Activity Levels
According to The 2017 Physical Activity Council (PAC) Participation Report, several activities saw moderate increase including outdoor, team, and fitness categories. These gains, especially among those who participate three times a week or more, contributed to the 0.2 percent decline in inactivity among Americans ages 6 and older.
Spalding Extends NCAA Partnership
The agreement makes the basketball equipment provider the official supplier of backstop, backboard and goal equipment for both the Division I Men’s and Women’s Basketball Championships through August 2021.
Electric Signs Surfer Noah Beschen
The San Clemente, CA-based eyewear company formed a partnership with the surfer from the North Shore of Oahu.
