SGB Update Sports & Fitness
Nike Unveils First Look At NBA Uniforms
Employing 3D body maps of players, including heat and sweat maps, Nike designers said they would up making significant changes to the weight, fit and construction of the uniforms.
Croakies Becomes Eyewear Retainer Of Pacific Paddle Games
Croakies, the manufacturer of outdoor retention products, signed on as associate sponsor and the exclusive eyewear retainer of the 2017 Pacific Paddle Games.
Xenith Partners With Cleveland Browns
The Detroit-based helmet manufacturer, along with the Cleveland Browns, Ohio Lottery and University Hospitals have teamed up to outfit Ohio area football teams with more than $500,000 in football helmets over the next five years.
Maui Jim x Vinylize Collaborate On Vinyl Vision
Built on Vinylize’s proprietary production technology and featuring Maui Jim’s revolutionary lenses.
Reebok Signs JJ Watt’s Brothers To Endorse Texans Star’s Training Shoe
Reebok signed T.J. Watt to an endorsement deal. He will join his brothers J.J. (Texans DE) and Derek (Chargers FB) as the “only football players Reebok currently has under contract,” according to Darren Rovell of ESPN.com.
Accell Group To Appoint Ton Anbeek CEO
Accell Group N.V. announced that its supervisory board intends to appoint Ton Anbeek as chief executive officer (CEO) and chairman of the board of directors as of November, 1 2017. Anbeek is currently CEO of Beter Bed Holding N.V.
Dick’s Expands Price Match Guarantee
Dick’s Sporting Goods on Monday launched an expanded price-match policy that matches nearly all competitor’s online and offline prices, including Amazon, Wal-Mart and vendor websites.
Puma Lifts Profit Forecasts
Puma raised its guidance for the year after posting promising second-quarter results.
Oakley, VSCO Partner To Launch Prizm Lens Technology
Oakley engineers partnered with VSCO’s color scientists to conceptualize a custom filter that replicates the effects of the Prizm lens technology in three presets – road, snow and tungsten.
NRF Predicts 10 Percent Gain In BTS Sales
With consumer confidence rising and more young people in school, back-to-college spending is expected to hit an all-time high this year while back-to-school spending is expected to see its second-highest spending level on record, according to the National Retail Federation’s annual survey.
June Sales Climb 3.2 Percent
Retail sales in June were essentially unchanged over May on a seasonally adjusted basis, but up 3.2 percent unadjusted from June 2016, according to calculations released by the National Retail Federation.
Dick’s Launches ‘Celebrate Youth Sports Weekend’
From July 14 to 16, Dick’s Sporting Goods will donate 1 percent of in-store, online and mobile sales to The Dick’s Sporting Goods Foundation to support youth sports teams in need across the country via its Sports Matter program.
Vista Outdoor Hires Matt Rice As Brand Manager For Optics
Vista Outdoor Inc. announced the hiring of Matt Rice as brand manager for its Optics Global Product Lane.
NormaTec Named Official Recovery System Of USA Field Hockey
The partnership will bring NormaTec PULSE PRO Recovery Systems to both the U.S. Men’s and Women’s National Teams’ training facilities where they will be used for rehab and recovery. The teams will also have units to travel with for away matches.
Asics To Present Fourth Runkeeper Global 5K
The Global 5K is a virtual race that can be run anywhere in the world, at any pace. Last year it attracted over 101,000 runners.
