SGB Update Sports & Fitness
Riddell And USA Football Extend Partnership Through 2022
As the official protective equipment partner of USA Football, Riddell will continue to assist in fulfilling the organization’s annual grant program, which will award nearly $2 million in 2017 to scholastic and youth football teams.
Smartwool Names Scott Bowers As VP Of Sales
Bowers will oversee all global wholesale, retail and e-commerce sales efforts for the brand.
NSGA Sporting Goods Market Report Shows Retail Sales Increase In 2016
According to the report, consumer retail sales of sporting goods equipment, athletic footwear and athletic apparel increased 2 percent in 2016.
Adidas Sells TaylorMade To KPS Capital Partners
KPS Capital Partners LP will acquire the TaylorMade Golf Company – including the TaylorMade, Adams and Ashworth brands – from Adidas AG for a total consideration of $425 million.
Smartwool Hires New European Sales Team
The company’s new European sales team will be led by Smartwool EMEA Brand & Sales Director Genevieve Peterson.
Asics America Partners With PHIT America
The partnership will support new physical activity programs throughout U.S. schools by leveraging the PHIT America GO! Grants program.
Hydro Flask Adds To Leadership Team
The producer of insulated stainless steel flasks added two new directors and a corporate social responsibility manager.
Under Armour’s Kip Fulks Shifts To Strategic Advisor
In his new role, Kip Fulks will lead key strategic initiatives at the company, leveraging his broad-based experience throughout critical areas of the organization, with an initial focus on improving operational efficiency within the business.
Calia And Dick’s Sporting Goods Pledge $200,000 For Girls Team Sports Projects
The Dick’s Sporting Goods Foundation and Calia by Carrie Underwood, a fitness and lifestyle brand created in partnership with Dick’s Sporting Goods and multi-platinum superstar, Carrie Underwood, announced plans to fully fund girls team sports projects on education crowdfunding platform, DonorsChoose.org.
NFL And MLB Buy Equity Stakes In Fanatics
The NFL paid $95 million for a 3 percent stake while the MLB acquired a 1.5 percent stake for $50 million. The NFL deal values Fanatics at $3.17 billion.
Speedo Launches Swim Generation
In development by Speedo International since 2011, Swim Generation supports life-saving projects around the world and has enabled partner organizations to already reach over 600,000 people.
Asics America’s U.S. Sales Drop 9.3 Percent
Asics America said that despite the sales decline, it made a number of moves in the quarter to position it for growth in the future. The moves were punctuated with the brand’s announcement of expanding its U.S. presence with a Product Creation Studio in Boston, the launch of the first-ever global social running initiative and the unveiling of several new performance footwear models.
Asics Q1 Earnings Slide
Asics Corp. reported sales in the first quarter declined modestly in the first quarter due to declines in Europe and the Americas region.
USGA Teams Up With Play9
In 2017, the USGA will be working closely with state and regional golf associations and courses throughout the United States that will host and promote local Play9 days between May and October.
Running USA Hires Brian Lyons As Director Of Membership
In this role, Lyons will oversee Running USA’s member management, benefits, outreach and year-round engagement.
