SGB Update Sports & Fitness
Finish Line Youth Foundation Donates $409,750 In Q1
The Finish Line Youth Foundation announced its award of $159,750 in grants and $250,000 in donations for Special Olympics in the first quarter of 2017. The 22 grants to youth organizations in 13 states support healthy lifestyles and youth development. The Foundation’s financial commitment to Special Olympics supports fitness initiatives that focus on helping athletes […]
Lululemon Takes Charge To Restructure Ivivva
Lululemon Athletica Inc. reported first-quarter results that exceeded Wall Street targets but also announced it would take a charge to close the majority of its Ivivva girls locations.
Product Drops Available This Week
SGB has highlighted just a few of the many product drops becoming available this week.
USA Volleyball Launches New Marketing Effort
USA Volleyball (USAV), the National Governing Body for volleyball by both the United States Olympic Committee (USOC) and the Federation Internationale de Volleyball (FIVB), has retained Zito Partners and InterperformancesUSA (IPZ) to assist in its branding and marketing efforts.
Dick’s Sets Grand Opening Of Five New Stores In Two States
Two stores will open in Miami, FL; and one each in Torrance, CA; Sunrise, FL; and Aventura, FL.
Youth Tennis, Cardio Tennis Shine In Latest Tennis Participation Report
Among the bright spots in the most recent annual tennis participation study by the Physical Activity Council is a 7.2 percent increase in youth tennis players and a 16.7 percent increase in Cardio Tennis players over the past year.
Dick’s Partners With US Youth Soccer
The partnership with US Youth Soccer expands Dick’s Team Sports HQ’s community and technology support of youth soccer nationwide to nearly four million players, volunteers, coaches and their families.
Adidas Introduces Forgefiber Stitching Technology
Adidas introduced Forgefiber, an innovative stitching technology that efficiently provides precise fit and support in performance footwear.
Boa Technology Hires Shawn Neville As CEO
Boa Technology Inc. announced the appointment of Shawn Neville, a former executive at Aerosoles, Reebok, Keds and Footaction, to the position of chief executive officer, effective immediately.
MC Sports Likely Shifting To Chapter 7 Bankruptcy
MC Sports, which filed for bankruptcy in February, has closed all its 66 doors and the case is likely being converted from a Chapter 11 bankruptcy to a Chapter 7 bankruptcy.
Adidas Originals Signs Kendall Jenner As Ambassador
Adidas has signed supermodel Kendall Jenner to an endorsement deal. Jenner broke the news in an Instagram posting.
Saks Fifth Avenue Opens The Wellery At Flagship
In the first-of-its-kind space, guests at the Fifth Avenue flagship can find more than 16,000 square feet of immersive experiences dedicated to wellness.
Tapout Introduces Body Sprays
Tapout in a partnership with Elizabeth Arden is introducing Tapout Body Sprays, a new line of six high-performance scents. WWE Superstar John Cena is serving as the collection’s brand ambassador.
Mission Launches National TV Campaign To Support HydroActive Max
Mission, the apparel and accessories brand specializing in temperature control technologies, is launching a national TV campaign starring Serena Williams, Dwyane Wade and Drew Brees to support the launch of its HydroActive Max Instant Cooling Towel. Proven to provide up to 30 percent greater Cooling Power than the original cooling towels, the HydroActive Max Technology […]
Urban Fitness League Returns To Coney Island
The Urban Fitness League (UFL), a new professional league launching in 2018 featuring extreme calisthenics athletes, announced its line-up and ticket availability for the special “UFL World Cup” event on the 4th of July in Coney Island.
