SGB Update Sports & Fitness

Report: NFL Teams Lag MLS and NHL In Fan Experience

Major League Soccer or National Hockey League teams perform highest in 10 of the 11 markets included in the just-released J.D. Power 2017 Fan Experience Study, while an NFL team scores lowest in every market.

Escalade Sees Solid Q2 Sales Gains

Second quarter overcame new product pipeline fills from prior year and saw growth in the company’s fitness and basketball product categories

Umbro Unveils Marketing Campaign With Ashlyn Harris

Umbro’s new marketing campaign, shot in Harris’ hometown of Cocoa Beach, FL where she plays for the Orlando Pride of the NSWL, encourages fans to share their passion for the game anywhere, anytime.

Iconix Relaunches Pony Brand

To celebrate the relaunch and modernization of Pony’s Topstar sneaker, the brand collaborated with Brooklyn hip-hop star and actor Joey Bada$$, who served as muse and model for the fall collection.

USA Triathlon Appoints New CEO

Rocky Harris, a professional sports executive and collegiate athletics administrator, was announced by USA Triathlon President Barry Siff as the new chief executive officer for the National Governing Body.