Iconix Brand Group and Umbro have agreed to a multi-year deal with U.S. National Women’s Team goalie Ashlyn Harris, revealing her first campaign as a brand ambassador for fall ’17. Together, Umbro and Harris will target the modern consumer focused on both on-field and off-field apparel.
Umbro’s new marketing campaign, shot in Harris’ hometown of Cocoa Beach, FL where she plays for the Orlando Pride of the NSWL, encourages fans to share their passion for the game anywhere, anytime.
“My first memory of Umbro was when I refused to take off my orange and purple Umbro checkerboard shorts for church at five years old,” said Harris. “I won that battle and that drive to express myself and stay true to myself, even as a kid, is why I’m so excited about my partnership with Umbro. The brand is the original, and they understand the way the culture of football and the product they create inspires passion, commitment and courage on and off the field.”
Photo courtesy Umbro