Nautilus Inc. launched a limited edition collegiate-branded Bowflex Max Trainer M5 product line for University of Florida, University of Michigan and Florida State University. The branded machines feature each university’s colors, logos and mascots.
“These officially licensed cardio machines give us the opportunity to reach a new audience – a passionate fan base who is dedicated to showing their school pride – and gauge their response to this specialty product offering,” said Brian Pope, vice president and general manager direct, Nautilus Inc. “Regardless of where fans are in their fitness journey, the Max Trainer is an effective solution for all skill levels, from experienced athletes to those just starting out. Max offers a convenient way for people to stay healthy while showing their school spirit.”
The collegiate-branded cardio machines are available for preorder direct from Bowflex.com. In September 2017, the machines will also be available in select Dick’s Sporting Goods stores in Tallahassee and Gainesville, FL and Ann Arbor, MI.
Photo courtesy Nautilus