SGB Update Sports & Fitness
Reebok Signs NFL Stars Brandin Cooks And DeVonta Freeman
Reebok announced new partnerships with the addition of elite professional football stars Brandin Cooks and Devonta Freeman to its roster of ambassadors.
Fanatics Partners With The Chicago Bears
The Chicago Bears announced a new long-term partnership with Fanatics to operate the team’s new and improved e-commerce platform.
Hoka One One Releases ‘The Speedgoat’ Short Film
“The Speedgoat” chronicles the running career of Karl “Speedgoat” Meltzer, the first Hoka-sponsored runner, who has won more 100-mile trail races than anyone and who set the speed record for the 2,190-mile Appalachian Trail in 2016.
PUMA X CARA DELEVINGNE #DoYouStories
Limited edition laces inspired by the DO YOU series by Puma x Cara Delevingne.
Adidas Apologizes For Replacing Female Referee
Adidas officials said it made “the wrong decision” to replace a female referee after LaVar Ball complained and threatened to pull his team from the court at a company-sponsored AAU basketball tournament in Las Vegas.
Golf Rounds Slide In June
According to Golf Datatech, golf rounds played were down 2.9 percent in June versus the year-ago month. The biggest regional declines were seen in the Mid Atlantic, South Atlantic and New England.
New Yorkers Turn Out To Celebrate Healthy Living With Kevin Hart And Rally Health
Spin classes, potato-sack races and brain games were the order of the day at the Rally HealthFest hosted by actor and comedian Kevin Hart and digital health company Rally Health.
Escalade’s Q2 Revenues Climb 8 Percent
Escalade Inc. reported sales grew 8 percent in the second quarter while operating earnings expanded 11 percent.
Outdoor Retailer Summer Market – Industry Buzz From The Floor
It’s a big world to explore out there, and likewise it was a big, wide-ranging industry under the roof of the Salt Palace yesterday at Outdoor Retailer Summer Market. Here are a few snapshots of the vast collection of outdoor-minded conversations that were buzzing around.
Item Of The Day: NIKE Hyperforce Sunglasses
Nike releases Hyperforce Sunglasses with Baseball All-Stars Mike Trout and George Springer. Ahead of this year’s baseball All-star game, Nike Vision (Nike’s line of performance, lifestyle and optical eyewear) announced earlier this month the release of the Hyperforce Sunglasses designed for baseball and overall training. Developed with direct insights from All-Stars Mike Trout (former MVP) and George […]
Deckers Brands Sees 20 Percent Q1 Growth
The year-over-year increase was primarily due to earlier than planned global wholesale shipments, an increase in Direct-to-Consumer (DTC) comparable sales, and stronger than expected sales in the Hoka One One brand.
Columbia Sportswear Sees 3 Percent Q2 Revenue Gain
Columbia Sportswear reported sales grew 3 percent in the second quarter, in line with plans, while announcing it had launched a Project CONNECT initiative to drive overall brand awareness and expand its digital and direct-to-consumer reach.
Adidas Lifts Outlook Again On Robust Q2
Reported revenues from the company’s continuing operations increased 19 percent on a currency-neutral basis in the second quarter while operating profit jumped 18 percent.
Ten Companies Selected For Inaugural SFIA Innovative Product Showcase
SFIA has selected the following 10 companies to highlight their innovative, new-to-market products at the SFIA Innovative Product Showcase: Amer Sports, Brooks Running, Hyperwear, ONX, Rawlings, RecoverX, RhinoB, Rhone, Superfeet, and United Sports Brands.
Outdoor Retailer Summer Market – Vendor Update – Flylow
Flylow is often thought of as a winter company, but has been a large player in the summer market for several years now.
