SGB Update Sports & Fitness

New Balance Unveils ‘All Roads Lead to NYC’ Campaign

New Balance unveiled its All Roads Lead to NYC campaign to mark its first year as the footwear/apparel sponsor of the TCS NYC Marathon. The campaign also includes the opening of a Run Club pop-up in the West Village, NYC VictoryPose locations installed throughout the city, and four Run Concierge spots offering runners opportunities for customization and gifts.

Adidas Reveals David Beckham Capsule Collection

The collection celebrates the over two-decades of partnership between Beckham and Adidas, including a remastered version of the Predator Accelerator, the ‘cleat of a generation’.

Iconix To Wind Down DanskinNow At Walmart

The company announced that it has been informed by Walmart that the DanskinNow license, which is a diffusion of the Danskin brand, will not be renewed beyond January 2019.

Brooks Running Returns to Double-Digit Growth In Q3

Brooks Running Company reported an 11-percent increase in third-quarter revenue year over year, led by a 14-percent increase in global footwear sales. The Ghost and Adrenaline GTS led the gains.

Starter To Sell On Amazon

Iconix Brand Group Inc. stated that Starter is now available on Amazon exclusively to tens of millions of Prime members at www.amazon.com/starter.

Thule Sees Q3 Sales Improve

Thule reported net sales in the third quarter amounted to SEK 1.39 billion, corresponding to an increase of 6.9 percent. Adjusted for exchange rate fluctuations, sales rose 8.5 percent.

Srixon And Cleveland Golf Sign Sean Crocker

Srixon and Cleveland Golf  announced the recent addition of Sean Crocker to their professional tour staff. Crocker, one of the world’s top-ranked amateurs before recently turning professional, agreed to terms on a multi-year contract.

UPS Forecasts Another Record-Breaking Holiday Shipping Season

UPS plans to deliver more than 750 million packages globally in the 25 days between Thanksgiving and New Year’s Eve. The record-breaking seasonal global delivery volume is approximately 5 percent above last year’s holiday peak shipping season volume.