Iconix Brand Group Inc. stated that Starter is now available on Amazon exclusively to tens of millions of Prime members at www.amazon.com/starter.

The new exclusive Starter collection recently launched on Amazon with an offering that includes activewear and fashion apparel for men, women and kids, based on the heritage of the Starter brand with key items including fleece classics, graphic tees, and tech mesh.

John Haugh, CEO of Iconix Brand Group, Inc., said, “We are thrilled to announce that Starter is now available to Amazon’s tens of millions of Prime members.”

Established in 1971, Starter pioneered the fusion of sports clothing with popular culture, including logo apparel, and continues to produce apparel that honors its heritage and emphasizes quality and style. Iconix added, “With the reemergence of retro at the forefront of consumer demand, the Starter brand is hotter than ever. Starter’s rich heritage appeals across demographics, including some of the most influential tastemakers in fashion, sports and music.”

Photo courtesy Starter