SGB Update Sports & Fitness
CCM Hockey & John Tavares Announce Four-Year Partnership Extension
CCM Hockey on Thursday announced a four-year partnership extension with John Tavares. An iconic figure in hockey, Tavares has just launched a new chapter in his NHL career, signing a seven-year contract with the Toronto Maple Leafs.
Varsity Spirit And BAND Announce Partnership
Cheerleading and dance team company Varsity Spirit has announced a partnership with BAND, a leading group communication service that makes it easy for teams and groups to stay connected.
Jordan Brand Partners With Paris Saint-Germain
Nike said the Jordan Brand launched its first collection with a football club, Paris Saint-Germain. The collection will feature over 90 performance, training and lifestyle products. The Jordan Brand this season will also make the company’s UEFA Champions League debut.
PGA Tour Superstore Brings Personalization To Website
PGA Tour Superstore has launched a new e-commerce store that enables customers to discover products, get recommendations and trends based on their interests and buy right from their phones or tablets.
ElliptiGO Reaches 25,000 Unit Milestone
ElliptiGO Inc., the pioneer and leader in stand-up cycling, announced that 25,000 of the company’s bikes are now on the road.
Pocket Outdoor Media Appoints New CEO
Andrew Pemberton, a 20-year veteran of publishing and former executive of Panache Cyclewear, has been named chief executive officer of Pocket Outdoor Media, the holding company that publishes VeloNews, Triathlete, Women’s Running, Competitor and VeloPress books.
JackRabbit Acquires Rhythm Running, To Open Two Stores
Back in expansion mode, JackRabbit announced the company has completed the acquisition of Nashville-based Rhythm Running. In addition, the company is opening two new stores in Houston, TX, and Tampa, FL.
2018 SFIA State Of The Industry Report Released
The 2018 SFIA State of the Industry Report, released today, indicates the American sports and fitness products industry grew 2.4 percent in 2017, up from 2.0 percent growth in 2016 and 2015.
Warrior Dash Adds Multiple Distances Beginning In 2019
Warrior Dash, the obstacle course race that more than 3 million people have completed since 2009, announced additional race distance options beginning in 2019.
JBL Extends NBA Partnership
JBL renewed the company’s multi-year relationship with the NBA and expanded the company’s footprint among players and teams.
Nike Veteran Joins Curaleaf
Chris Melillo, who formerly served as senior director of stores North America for Nike Inc. and VP of stores for DTLR/Villa, has joined Curaleaf, a vertically integrated cannabis operator based in Wakefield, MA.
Sports Direct’s Chairman Keith Hellawell To Step Down
Sports Direct said Keith Hellawell plans to step down as chairman and as a director of the company, having served since November 2009. Senior Independent Non-Executive Director Simon Bentley has retired as a director.
Report: Adidas To Re-Up Naomi Osaka In Mega-Deal
Adidas is planning to sign a record-breaking endorsement deal with U.S. open champion Naomi Osaka, according to The Times.
Rossignol Group Announces New SVP, Global Bike Division
The Rossignol Group, home of the iconic bicycle brands Felt, Rossignol and Time, announces the departure of co-founder and president of Felt, Bill Duerhing Coinciding with this departure, the Rossignol Group has announced the appointment of Scott Rittschof as senior vice president, Global Bike Division.
West Coast Fitness Secures Investment
Castanea Partners, a private equity firm, made an investment in West Coast Fitness LLC, a leading franchisee and area representative of Orangetheory Fitness that operates ten Orangetheory studios and oversees an additional seventeen studios owned by other franchisees in Los Angeles and San Francisco’s South Bay area.
