SGB Update Sports & Fitness

Makura Sport Establishes U.S. Distribution

Makura Sport, a mouthguard manufacturer and supplier headquartered in Cardiff, Wales, has established distribution capabilities throughout the U.S. Based out of California, the new hub enables the company to provide rapid delivery and effectively serve distributors in the U.S. market.

Dutch Bros Coffee Hires Rick Anguilla

Dutch Bros Coffee hired Rick Anguilla as its first chief marketing officer. Anguilla’s previous roles included vice president of brand communications at Nike and senior vice president at Under Armour.

Escalade Sees Flat Sales In Q1

Escalade Inc. reported net sales for the first quarter as continued growth in e-commerce and specialty dealers offset softer sales in the international and mass merchants channels.

Axe Bat Partners With Boise State Baseball

Axe Bat signed multiyear training and development collaboration to become the exclusive swing partner for Boise State University. Boise State recently reinstated baseball as a varsity sport.

Barry Siff Shifts From USA Triathlon To USA Team Handball

Barry Siff has resigned as president of the USA Triathlon Board of Directors in order to accept the role of chief executive officer for USA Team Handball. It is a full-time, paid staff position for the National Governing Body in the U.S. Olympic Movement.

Adidas Appoints General Manager Of Runtastic

Adidas announced the appointment of the new general manager for Runtastic. Scott Dunlap will head up the company’s leadership team in Linz as of May 27 together with co-founders Alfred Luger and Christian Kaar, as well as Mathis Gerkensmeyer.

HanesBrands Celebrates Recognition For Environmental Stewardship

HanesBrands, the parent of Champion, has earned it 10th consecutive U.S. Environmental Protection Agency Energy Star Sustained Excellence/Partner of the Year award for continued success in energy conservation, carbon emissions reduction and environmental sustainability.

NFL and NFLPA Release Helmet Laboratory Testing Results

The NFL and NFL Players Association released the results of their annual laboratory study to assess the performance of helmets worn by NFL players. The top-three rated helmets were the Vicis Zero1 (2018), Schutt F7 LTD (208400) and Riddell SpeedFlex Precision Diamond (R41106).