SGB Update Sports & Fitness
Makura Sport Establishes U.S. Distribution
Makura Sport, a mouthguard manufacturer and supplier headquartered in Cardiff, Wales, has established distribution capabilities throughout the U.S. Based out of California, the new hub enables the company to provide rapid delivery and effectively serve distributors in the U.S. market.
Major League Soccer And U.S. Soccer Partner Partner With Headspace
Major League Soccer (MLS) and U.S. Soccer announced a three-year partnership with Headspace, one of the world’s leading meditation and mindfulness apps.

Under Armour’s North America President To Exit
Under Armour pInc. in a regulatory filing reported that Jason LaRose, president of its North America division, will be leaving the company on April 30.
Dutch Bros Coffee Hires Rick Anguilla
Dutch Bros Coffee hired Rick Anguilla as its first chief marketing officer. Anguilla’s previous roles included vice president of brand communications at Nike and senior vice president at Under Armour.
Escalade Sees Flat Sales In Q1
Escalade Inc. reported net sales for the first quarter as continued growth in e-commerce and specialty dealers offset softer sales in the international and mass merchants channels.
Play It Again’s Parent’s Revenues Increase In Q1
Winmark Corp., the parent of Play It Again Sports, reported net income rose 4.5 percent in the first quarter ended March 30 on a 0.9 percent sales gain.
Axe Bat Partners With Boise State Baseball
Axe Bat signed multiyear training and development collaboration to become the exclusive swing partner for Boise State University. Boise State recently reinstated baseball as a varsity sport.
Barry Siff Shifts From USA Triathlon To USA Team Handball
Barry Siff has resigned as president of the USA Triathlon Board of Directors in order to accept the role of chief executive officer for USA Team Handball. It is a full-time, paid staff position for the National Governing Body in the U.S. Olympic Movement.
Puma Starts Beta Tester Program For Its Fit Intelligence (Fi) Technology
Puma announced the launch of the beta tester program for its self-lacing training shoe Fit Intelligence (Fi).
Jim Abbott To Keynote SFIA’s 2019 Industry Leaders Summit
Jim Abbott, who overcame the disability of being born with just one hand to be a major league pitcher, will deliver a keynote presentation at SFIA’s 2019 Industry Leaders Summit.

Herff Jones Wins Confidentiality Agreement Litigation Against Jostens
Herff Jones, a leading provider of graduation and educational products and services, announced that on April 12 a jury in Mobile, AL ruled unanimously in its favor in significant litigation against its biggest competitor, Jostens Inc.
Adidas Appoints General Manager Of Runtastic
Adidas announced the appointment of the new general manager for Runtastic. Scott Dunlap will head up the company’s leadership team in Linz as of May 27 together with co-founders Alfred Luger and Christian Kaar, as well as Mathis Gerkensmeyer.
HanesBrands Celebrates Recognition For Environmental Stewardship
HanesBrands, the parent of Champion, has earned it 10th consecutive U.S. Environmental Protection Agency Energy Star Sustained Excellence/Partner of the Year award for continued success in energy conservation, carbon emissions reduction and environmental sustainability.
PGA Tour Superstore To Open Store In Plantation, FL
PGA Tour Superstore announced the opening of its new store in Plantation, its first store in the greater Ft. Lauderdale-area.
NFL and NFLPA Release Helmet Laboratory Testing Results
The NFL and NFL Players Association released the results of their annual laboratory study to assess the performance of helmets worn by NFL players. The top-three rated helmets were the Vicis Zero1 (2018), Schutt F7 LTD (208400) and Riddell SpeedFlex Precision Diamond (R41106).