Dutch Bros Coffee hired Rick Anguilla as its first chief marketing officer. Anguilla’s previous roles included vice president of brand communications at Nike and senior vice president at Under Armour.

Most recently, he provided consulting services through his firm, Guidance Counsel, and he is an advisor to the University of Oregon Sports Product Management MBA program.

“Rick is a valuable addition to the Dutch Bros team and has hit the ground running,” said Travis Boersma, CEO. “His expertise in brand strategy combined with his deep admiration for our culture makes it clear that Dutch Bros will be in good hands as we serve our existing communities and enter new markets.”

“What intrigues me about Dutch Bros is its vibrant culture and its ability to attract employees and customers who appreciate not only each of our unique, individual stories, but how stories collide to create an impact. It’s everything from the sense of community you get when we remember your name and the drink order you created together to that feeling of total awe when 330 stands rally their customers and communities to raise funds for those impacted by California wildfires and then inspire others to maintain the momentum,” said Anguilla. “I’m excited to join the team and share the Dutch Bros brand with the world.”