SGB Update Sports & Fitness

Fitbit To Study The Role Of Wearables to Detect, Track And Contain Infectious Diseases
Fitbit is collaborating with The Scripps Research Institute and Stanford Medicine on research aimed at using Fitbit data to help detect, track and contain infectious diseases like COVID-19.

Dick’s Announces Proposed Offering Of Convertible Senior Notes
Dick’s Sporting Goods Inc. announced its intention to offer $500 million aggregate principal amount of convertible senior notes due 2025 in a private offering.

Vicis Acquired By Innovatus Capital Partners
Vicis, the high-tech football helmet startup that went into receivership in December, has been acquired by Innovatus Capital Partners, New York City investment firm that recently invested in Schutt Sports.

Pou Chen Corp To Suspend Vietnam Operations For Two Days
Pou Chen Corp., the world’s largest maker of athletic shoes, has been ordered to suspend production at its Pouyuen Vietnam business over COVID-19 concerns, Vietnamese state media reported.

Slinger Bag Signs Japan Distribution Agreement
Slinger Bag Inc., the maker of tennis ball launchers, announced its inaugural global distribution agreement with the Japanese sporting equipment distributor, Globeride Inc.

Hanesbrands Debt Rating Outlook Lowered
S&P Global Ratings revised its outlook on Hanesbrands Inc., the parent of Champion, to negative from stable. The rating agency said Hanesbrands will face significant sales and profitability declines in the upcoming quarters due to store closures and a drop in consumer spending on nonessential items arising from COVID-19 and resulting in an economic recession.

Survey: Americans Apprehensive About Returning To Gym
A new survey from Morning Consult finds 21 percent of Americans do not expect to feel comfortable going back to a gym for at least six months. Another 41 percent were not sure when they would feel comfortable, or offered no opinion.

ClubReady And Cross River Bank Partner To Provide Assistance To Fitness Studios
ClubReady, the provider of full-suite studio fitness and wellness club management software, and Cross River Bank, a provider of banking services for technology companies, announced a new partnership to offer access to Paycheck Protection Program (PPP) loans to its fitness studio customers.

Nearly 3 of 4 Americans Say They Won’t Attend Games Without Coronavirus Vaccine
Asked what they would do if the leagues resumed play before the development of a vaccine, 72 percent of Americans said they would not attend games, according to a survey released by Seton Hall University’s Stillman School of Business.

Head North America Announces Senior Management Promotions
Head North America promoted Joe Keenan to VP of sales, USA.

Callaway Golf’s Debt Ratings Lowered
Standard & Poors Corp. lowered all of its debt ratings on Callaway Golf by one notch to ‘B+’ and placed them on CreditWatch with negative implications. The change was due to its expectation a “severe slowdown in economic activity and consumer spending” as a result of the COVID-19 pandemic will reduce Callaway’s sales and EBITDA.

Diane Pelkey Joins Chewy
Diane Pelkey, the former long-time SVP of communications at Under Armour, has been appointed head of communications and PR at Chewy, the online pet products retailer.

Endurance Sports Coalition Unites 475 Organizations To Secure COVID-19 Relief
The Endurance Sports Coalition, a coalition of endurance sports industry participants advocating for COVID-19 relief, has grown to more than 475 members across the running, triathlon, multi-sport, obstacle course and cycling event industries.

Academy Sports Said It Remains Open As Essential Retailer
In an update, Ken Hicks, CEO of Academy Sports + Outdoors, said Academy Sports has been deemed an essential retailer by CISA in most of its markets and the majority of its stores remain open.

Less than Half Of U.S. Golf Courses Remain Open
As of the end of last week, 44 percent of the nation’s golf courses were still allowing play, down slightly from the previous week, according to research from the National Golf Foundation (NGF).