SGB Update Sports & Fitness

Study: Gay Students Feel Excluded from Team Sports

A report published by the National Union of Students (NUS) found that almost half of those at college and university who do not participate in any sport (46.8 percent) find the culture of sport to be alienating and 41.9 percent said they had a negative ex

Squaw Valley and The North Face Announce Multi-Year Partnership

Squaw Valley, a California year-round mountain destination offering world-class adventures in every season, and The North Face announced a three year partnership designed to bring official uniform status and events to the Lake Tahoe ski resort…

BSN Sports Acquires Hayden’s Sport Center

BSN Sports announced the acquisition of Montgomery, IL-based Hayden’s Sport Center, the leading independent sporting goods team distributor in the state of Illinois…

Cliff Keen Announces Partnership with USA Wrestling

Cliff Keen Athletic and USA Wrestling have announced a strategic marketing partnership and media package with USA Wrestling, the national governing body of the world’s oldest sport. Cliff Keen will showcase its wrestling-specific brand to the large

Skis.com Launches Industry’s First Virtual Shop-in-Shop

Skis.com launched its first custom microsite in partnership with K2. The microsite is essentially a virtual shop-in-shop, where customers can explore a hand-picked selection of K2’s latest snow gear in an exclusive branded environment designed by S

Rory McIlroy to Leave Acushnet

Acushnet Company, which manufactures the Titleist and FootJoy brands, announced that its relationship with Rory McIlroy will not extend beyond Dec. 31, 2012. The news comes as Nike is reportedly close to signing a mega-deal with the golf star…

Bass Pro to Open First Alaska Store this Spring

Bass Pro Shops plans to open its first Alaska store next year. The company said Tuesday the store will be located in the Glenn Square Shopping Center in Mountain View, AK…

Beijing AIC Fines Nike for Having Double Standard

Nike has been fined 4.87 million yuan ($779,700) for deceptive advertising in China, according to the Beijing Administration for Industry and Commerce recently. According to Want China Times, a model of Nike basketball shoes that sell for 1,299 yuan ($208

Alpenglow Sports Opens Third Dynafit Test Center in Tahoe

Dynafit has partnered with the new owner of Alpenglow Sports of Tahoe City, CA to open North America’s third Dynafit Test Center. The new Dynafit Test Center is aimed at bridging the gap between education, demonstration, and recreation…

AAFA: U.S. Footwear Production Rose in 2011

Footwear production increased 7.9 percent in the United States in 2011 despite slightly lower domestic unit sales thanks to growing exports, according to the American Apparel & Footwear Association (AAFA)…

Report: Scheels Eyeing Gigantic Kansas City Store

According to the Kansas City Business Journal, marketing materials online for the Corbin Park shopping center in Kansas City indicate that a 220,000-square-foot Scheels is being planned to open in summer 2015…