Bear Grylls branded outdoor products were featured prominently in the first episode of his new reality TV program, which debuted Monday night on NBC. Grylls and contestants could be seen wearing Craghoppers' line of BG apparel throughout the show. Gerber knives branded with the BG logo were also featured prominently.


 

Get Out Alive with Bear Grylls, which debuted during prime time on NBC, opened with Grylls greeting contestants decked out in a Cragghopper's top. Each two-member teams then drew a knife from Gerber's Bear Grylls signature line to determine which task they would perform for the group – shelter, food, fire or obstacle.

 

Bear Grylls Ventures (BGV), a Los Angeles company that produces the show and manages all television, film, books, licensing and endorsement deals for Bear Grylls, has also partnered with Bushnell, Coreban, F84 Games, Kyocera, Bear River and Dockers, but it's unclear whether they will also be featured in the new show.

Portland, OR-based Gerber has partnered with Grylls since 2010 to introduce a series of knives, multi-tools and other gear designed to perform when the conditions and circumstances are at their worst.


“Bear has taken the survival category and the preparedness ethos to new heights and this show is the next step in his natural evolution as a leader in the survival adventure space,” said Joe Mattson, senior brand manager for Gerber, the Portland, OR company that has sold machetes, knives and other products under the Bear Grylls brand for years. “Bear is one of a kind and Get Out Alive will be a test of courage, will and perhaps more than anything inner strength unlike anything network television has seen before. We’re glad to call Bear a partner and a friend and are as anxious as the rest of the viewing public to take in this new show.”


 

Get Out Alive begins with ten two-person teams trying to prove their mettle in the wilds of New Zealand. Each week, Grylls sends one team home until the duo left standing wins the $500,000 grand prize. The series is filled with raw, tough, unrelenting journeys that will serve to inspire and teach teams the essentials of survival that may one day save their lives.

 

Episodes will air every Monday on NBC, beginning tonight, in the 9pm EST/8pm CST prime time slot.


 

“Get Out Alive is the culmination of my life's experience testing the limits of what's possible and to be able to share this with our contestants and a new broadcast audience is both exciting and humbling,” states Grylls. “There is no proving ground quite like the wild and it is really telling that some of the great kits I've worked with Gerber to develop end up playing a key role in Get Out Alive. The show illustrates the hard truth of survival, and how important it is to have good gear if you want to survive. The contestants on the show learn this every day of their journey on the show. All in all, I really hope that Get Out Alive motivates people to get out and test themselves to be better.”

 

 

The series will also premiere on Discovery Channel beginning in third quarter 2013 and will air in 218 countries and territories across Western Europe, CEEMEA (Central Eastern Middle East and Africa), Latin America and Asia Pacific. Discovery Channel carried Grylls’ Man vs. Wild show for six years until 2012, when it announced it dropped the show due to a contractual dispute with Grylls.