Xero Shoes has hired Dennis Driscoll, a 35-year industry veteran, as chief product officer. Driscoll co-founded Avia Footwear and most recently was head of global product design for Crocs.

The hiring came after the barefoot shoe company was featured on the ABC business/reality show, Shark Tank. Co-founders and husband-and-wife team, Steven Sashen and Lena Phoenix will be at the company booth in the New Product Pavilion at the upcoming Outdoor Retailer show to share their experiences of being on the hit show, and walking away from a $400,000 offer from Kevin “Mr. Wonderful” O’Leary.

“Shark Tank dramatically accelerated the growth of our business,” said Phoenix, who is COO, in a statement.

“With Dennis’s help,” said CEO Sashen, “we’ve developed four new products that we’re launching at Outdoor Retailer. These are variations of our barefoot sandal technology that are much more retail friendly, and allow the customer to simply grab a sandal off the shelf, put it on their foot, and immediately experience the fun and benefits of authentic barefoot movement.”

Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes, an pgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. To date, over 40,000 customers, ages 1 to 91, in more than 92 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons.