SGB Update

Lids Appoints President

Lids announced the promotion of Britten Maughan to president. He was Lids’ senior vice president, marketing and partnerships.

Dick’s SG Becomes Official Sporting Goods Retail Partner Of The WNBA

The Women’s National Basketball Association (WNBA) announced that Dick’s Sporting Goods has been named an Official Marketing Partner of the league beginning in 2021. Through this new multiyear agreement, Dick’s Sporting Goods will become the Official Sporting Goods Retail Partner of the WNBA.

Univerus Acquires Athlete Information Systems

Univerus announced its acquisition of Athlete Information Systems (AIS), a SAAS solution that enables sports organizations and institutions to manage the compliance, academic and medical information for athletes and coaches.

X-Golf America Boasts 75th Store Signing

X-Golf America has signed its 75th franchise agreement in the Williamsburg neighborhood of Brooklyn, NY, surpassing the entertainment golf simulator’s goal of hitting 50 locations by the end of 2021.

Nike Named World’s Most Marketable Brand In Sport For 2021

Nike again earned the top spot in SportsPro’s second annual list of the World’s 50 Most Marketable (50MM) Brands powered by Hookit. Adidas came second in the standings. Emirates, Santander and Red Bull rounded out the top five.

Nike Compensation/Benefits VP Joins Walmart

Kim Lupo, formerly Nike’s VP, global total rewards, operations & people analytics, has joined Walmart as senior vice president of total global rewards.

Whatnot Raises $150 Million In Funding

Whatnot, the live stream shopping platform and marketplace, announced it has raised $150 million in Series C funding from returning investors Andreessen Horowitz, YC Continuity and new investor CapitalG.

Foot Locker Completes Acquisition Of WSS

Foot Locker Inc. announced that it has completed its acquisition of Eurostar, Inc., the parent of the WSS chain, for $750 million in cash.