The Women’s National Basketball Association (WNBA) announced that Dick’s Sporting Goods has been named an official marketing partner of the league beginning in 2021. Through this new multiyear agreement, Dick’s Sporting Goods will become the official sporting goods retail partner of the WNBA.
As part of the retailer’s commitment to women’s sports, the WNBA and Dick’s Sporting Goods will develop initiatives to connect with female athletes and increase WNBA’s visibility. Dick’s will also leverage its retail business to bring consumers closer to the game through marketing content and product.
Dick’s will carry an assortment of authentic WNBA sports apparel and equipment, including its newly debuted Nike jerseys for the WNBA team, Wilson WNBA basketballs, t-shirts, and the WNBA Logo woman’s hoodie in select Dick’s retail stores in the U.S., including all 12 WNBA markets and through its website and app.
With this collaboration, Dick’s becomes the largest national retailer for WNBA merchandise.
“This partnership is a significant opportunity for the WNBA as we celebrate our landmark 25th season with Dick’s Sporting Goods playing a substantial role in driving continued interest and engagement surrounding our league,” said WNBA Commissioner Cathy Engelbert. “By having a significant presence of WNBA and team merchandise at Dick’s locations in the country, we will now have even more opportunities to connect our fans with their favorite teams. Dick’s commitment to the WNBA is [diverse and] inclusive leadership in action.”
“The WNBA is a premier example of how sports can define leaders and celebrate the current and next generation of female athletes,” said Lauren Hobart, president and CEO, Dick’s Sporting Goods. “Today marks an important next step in our journey to support female athletes, and we look forward to collaborating with the WNBA to provide opportunities for people of all ages to engage and connect with women’s basketball, the league and its players.”
Image courtesy WNBA