SGB Update

REI To Hold #OptOutside For Seventh Year

This November, REI will once again close its 171 retail stores, distribution centers, call centers, and headquarters on Black Friday. The closures mark the seventh straight year of its #OptOutside campaign.

Decathlon Signs On As Official Partner Of Cofidis Cycling Team

Starting January 1, 2022, Decathlon will return to the professional cycling circuit with the UCI World Tour Cofidis cycling team as the official supplier of performance cycling apparel and activewear for the Cofidis men, women and para-cycling teams.

Adidas To Sponsor UEFA Women’s Champions League

Adidas signed on as the exclusive global sponsor of UEFA Women’s Champions League. This marks the first global sponsorship of the multi-year broadcast partnership between UEFA, DAZN and YouTube.

K2 Sports To Integrate Full Tilt Boots Into K2 Product Collection

K2 Sports announced its plans to integrate the Full Tilt collection of boots into the K2 product line, effective for the 2022/2023 ski season. Founded in 2006 under K2 Sports, the Full Tilt brand has been known for its 3-piece ski boot technology.

Arc’teryx Appoints VP, Store Development 

Arc’teryx announced the appointment of Chris Pelyk to VP, store development, effective immediately. In his new role, Pelyk will be responsible for overseeing the global expansion, real estate, store design, and construction of its retail stores. He was formerly senior director of store development in Asia for Lululemon.

CrossFit Launches Healthcare Service

CrossFit announced the launch of CrossFit Precision Care, a primary care physician service developed by Dr. Julie Foucher and other CrossFit-trained doctors.

Scheels To Open Second Store In Kansas

Scheels announced plans to open its second store in Wichita, KS. The retail location is set to open Spring 2023. The company’s first Kansas store opened in Overland Park in 2015.

Compass Diversified Acquires Packaging Provider

Altor Solutions, Inc., a subsidiary of Compass Diversified (CODI) announced that it has acquired Plymouth Foam for an enterprise value of $56 million, excluding customary closing adjustments. Both firms make protective packaging solutions and componentry.