Wedbush Securities announced the appointment of Tom Nikic as a senior equity research analyst in the consumer group.

His addition to the company’s equity research team represents its focus on the Footwear and Apparel categories, which includes coverage of Adidas AG, Carter’s Inc., Deckers Outdoor Corp, Farfetch Ltd., Foot Locker Inc., Hanesbrands Inc., Nike, Inc., Poshmark Inc., PVH Corp, Ralph Lauren Corp., RealReal Inc., Revolve Group Inc., Sketchers USA Inc., Steve Madden, Ltd., Stitch Fix Inc., ThredUp Inc., Under Armor, and VF Corporation.

Nikic is based in Wedbush’s New York office and reports to managing director and director of research, Kevin Meritt.

Nikic has over a decade of experience in the consumer sector focused on footwear. He recently assumed coverage of apparel and is one of several research analysts that covers e-commerce in the space.

Prior to joining Wedbush, Nikic worked sell-side at Wells Fargo, Sterne Agee and Cowen & Company covering product categories and markets from domestic to international companies.

Nikic stated, “I was drawn to Wedbush because its equity research team is one of the best on The Street. The ability to expand my coverage into apparel and e-commerce is an exciting opportunity to leverage my mathematical approach and translate that into opportunities for our investors.”

Meritt added, “Tom represents a strong addition to our excellent consumer research franchise. His significant experience and depth of industry knowledge will add substantial value for our clients.”