KEEN Hybrid.Care Partners with 88bikes
88bikes Foundation, a non-profit dedicated to providing bikes to young people in developing countries and a KEEN Hybrid.Care partner, just completed their fourth project with the gift of 300 bikes to orphans and children rescued from human trafficking in
Former Reebok Marketing Chief Joins 38 Studios
38 Studios, LLC, an entertainment and IP creation company founded in 2006 by MLB pitcher Curt Schilling, hired Denise Kaigler, former marketing chief at Reebok, as its chief marketing officer…
January Golf Rounds Down 18.8%
According to Golf Datatech, golf rounds for the U.S. were down 18.8% January 2010 compared to January 2009…
Twins Enterprise Becomes Forty Seven Brand
Twins Enterprise, Inc., parent company of Twins '47 headwear and Banner '47 apparel, announced the completion of its brand transformation. The company will now be known as Forty Seven Brand…
Maverik Lacrosse Releases BE READY TV Commercial
Maverik Lacrosse and its video production arm Maverik Films released its first in a series of super slow-motion video/television commercials titled, “BE READY.”…
Defender Mouthguard To Supply Duke and Bryant University
Defender Mouthguard Laboratories reached an agreement to supply both both Duke and Bryant University's men's lacrosse teams with its Mouthguards for the 2010 NCAA season…
Easton Hockey Choice for Olympians
Easton Hockey said eleven of the top 20 scorers, including tournament leader Jarome Iginla (5 goals), were using Easton sticks at the recent Winter Olympics Games…
Adidas’ Q4 Profit Slides 65%, Sales Down 4.5%
Adidas AG reported fourth-quarter earnings tumbled 65% as sales fell 4.5%. Currency-neutral basis sales were stable compared with a year earlier although currency-neutral sales in North America declined 7%. However, for the first time since the acquisitio
OIWC to Hold 20 Regional Events in 2010
The OIWC, which is dedicated to helping women in the outdoor industry advance their careers, is hosting almost 20 regional events in 2010 with a focus on six regions that are home to a concentration of outdoor companies. The first event will occur in Burl
Heelys Fills Positions to Support 2010 Business Plan
Heelys has promoted two staffers and hired another to support their 2010 business plan, which includes revitaling its brand, making new products a priority and improving partnerships with retailers, marketers, licensers and the media…
Oakley Grew at Double Digit Rates in 2009
Premium sunglass brand Oakley continued to grow at double digit rates in 2009, according to Italy's Luxottica Group, S.p.A., which reported sales declined 6.4% in the quarter ended Dec. 31, 2009. The company said Oakley, which it acquired in 2007, wi
Nike Golf Sponsors the EWGA 2010 Member-Get-A-Member Program
Nike Golf continues its sponsorship of the EWGA (Executive Women's Golf Association) Member-Get-A-Member program for 2010 and has renewed as a supporting partner for the nationwide organization…
Coalition Lobbies for Greater Emphasis on Outdoor Recreation at NFS
A coalition of national and regional outdoor groups, including Outdoor Alliance, Outdoor Industry Association, Appalachian Mountain Club, the Mountaineers and the Colorado Mountain Club is lobbying the Obama Administration to make enhancing human recreati
Total Apparel Group Reports Growth in Q4
Total Apparel Group, Inc., the U.S. distributor of the FIFA, Kappa and Robe Di Kappa brands, reported revenues of$552,990 in its fourth quarter. It also said it remains committed and on pace to complete its audit by the end of Q1 2010 and will immediately
Element 21 Golf Sees Q2 Revenues Soar
Element 21 Golf Company reported revenues grew 52% in its second quarter ended Dec. 31, to $902,000 from $431,000. The increase in revenue was mainly attributable to a ramp in sales of the company's Carrrot Stix brand of fishing equipment…
