Warner Bros. Consumer Products has partnered with five-time Olympic medalist Nastia Liukin to create Supergirl by Nastia, a lifestyle merchandise line for girls.
The line will e aimed at 8-12-year-old girls.
“I am so proud to be partnering with Warner Bros. Consumer Products and JCPenney to present to girls and moms the Supergirl by Nastia line, which I believe represents not only a fashionable and affordable option, but also communicates an important message of empowerment,” said Liukin. “The Supergirl S-Shield is a unique and iconic symbol that has inspired this collection. I believe it will do the same for girls who wear it.”
The line will retail from $20 – $38. The collection will include active fleece, dresses and tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and more.
“The Supergirl S-Shield is embraced the world over as a symbol of girl power,” said Brad Globe, president, Warner Bros. Consumer Products. “From fashionistas to actionistas, a Supergirl is today’s girl and we are proud to be partnering with Nastia Liukin and JCPenney to bring the Supergirl by Nastia line, and its message of empowerment, to life at retail for all girls and their parents.”
“Supergirl by Nastia provides our customers an affordable and accessible clothing brand that embodies Nastia’s strong, active and independent lifestyle and we look forward to introducing this brand to our customers this back-to-school season. Fashion is a great way for young girls to express their confidence and individuality and this line will send them back into the classroom in an empowered way,” said Clark McNaught, senior vice president and general merchandise manager of JCPenney’s children’s division. “The launch of Supergirl by Nastia underscores our commitment to deliver stylish, affordable brands that respond to the needs of our customers. And as the exclusive retailer of this exciting new brand, it provides yet another compelling reason for customers to shop with JCPenney and strengthens our position as a leading destination for children’s apparel.”
For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. This event is designed to promote and celebrate female strength, independence and empowerment.
With the Supergirl Jam, Warner Bros. successfully established the Supergirl S-Shield, the universally recognized symbol of strength and leadership, as the symbol under which today’s sports girls unite.
