Airstrike Announces Licensing Agreement With Mossy Oak
Airstrike, the maker of decorative license plates, has partnered with Mossy Oak in the automotive accessories and gift category…
Crocs to Introduce Golf Shoes
Crocs, Inc. announced a new golf line designed in partnership with internationally-recognized golf instructor Hank Haney. The Crocs Golf with Hank Haney collection will launch in the spring of 2012…
Notre Dame Partners with Maverik Lacrosse
Maverik Lacrosse announced a multi-year partnership with the University of Notre Dame men's lacrosse team. With this agreement, Maverik is now the official equipment supplier of the Fighting Irish…
Keen Releases Survey on Recess
Keen, Inc. released findings of a survey conducted by Harris Interactive and sponsored by the footwear maker that identified recess as key to improving workplace health and productivity, and re-energizing employees. The Survey on Workplace Recess, which w
Louisville Slugger Appoints Advertising Agency
The Louisville Slugger and Bionic Gloves brands, owned by Hillerich & Bradsby, named imc2 their agency of record…
Carhartt Launches Everyday Icon Campaign
This fall, Carhartt is launching a new “Everyday Icon” campaign. Instead of using celebrity talent and models, Carhartt is using Everyday Icons to tell their story and, as a natural evolution, tell the Carhartt story…
K-Swiss Teams Jillian Michaels for Killer Body Beatdown Ad Campaign
This fall, K-Swiss is launching “The Killer Body Beatdown” TUBES ad campaign starring America's Toughest Trainer Jillian Michaels and featuring comedian Kaitlin Olson, known for her fanatical character on the hit FX series “It's Always Sunny in
Saks Fifth Avenue Names Chief Marketing Officer
Saks Inc. announced that Denise Incandela, president, Saks Direct and executive vice president of Saks Fifth Avenue, has been named chief marketing officer for Saks Fifth Avenue, a newly created role. She also will continue as president, Saks Direct…
Stage’s South Hill Gets New President, COO
Stage Stores, Inc. has appointed Mike Searles as president and COO of its South Hill division, which is headquartered in South Hill, Virginia…
Cyclists Urged to Oppose Big Cuts in Federal Spending
Bicycle user groups are rallying their members to call Congress this week in support of federal spending on bike trails, lanes and other cycling infrastructure now facing the budget axe…
State Park Directors Recognize LWCF Advocate
The National Association of State Park Directors (NASPD) presented the Laurance Rockefeller-Stewart Udall Award to National Recreation and Park Association CEO Barbara Tulipane for her support and advocacy for full funding of the Land and Water Conservati
U.S. Textile Industry Pushes for Yarn Forward Rule at TPP Talks in Chicago
Twenty representatives from U.S. textile trade associations, textile companies and regional trade partners were in Chicago last week at the Trans-Pacific Partnership (TPP) negotiations to voice strong support for the U.S. government backed yarn-forward ru
Woolrich Signs Boyswear Licensing Agreement with Weeplay
Woolrich has entered into a multi-year licensing agreement with Weeplay Kids of New York, NY, to develop, produce, market and sell boy's sportswear and layette apparel in the U.S and Canada. The license includes boy's outerwear, sleepwear, and a
Evo to Hold Gala for 10th Anniversary
Seattle-based Evolución Innovations, Inc., the outdoor and action sports website doing business as evo.com, plans to celebrate its 10th anniversary with an industry party in Seattle. Sponsors of the event will include The North Face, Ride, Oakley, Bonfire
Rawlings Joins USA Football as Official Uniform and Football Partner
USA Football and Rawlings announced a two-year partnership to serve both America's national team program and its youth football community. USA Football, the sport's national governing body in the United States, manages U.S. national teams in the
