Goodhew has hired Julie Skirving to help it launching its recently rebranded sock line and its new Sockwell brand in Canada.
Skirving originally worked with Jim Markley, co-owner of Goodhew, during his time at Smartwool and most recently was general manager at Overland Equipment. With the combination of her extensive brand building experience and knowledge of the Canadian marketplace, Skirving will be a great asset for the expansion of Goodhew throughout Canada.
It is very exciting to be a part of the launching of the Goodhew and Sockwell brands to Canada, states Skirving. I have tremendous confidence in Jim Markley and am so happy to have the opportunity to work with him again in this capacity.
