Goodhew, the sock maker, is launching their recently rebranded sock line and its new Sockwell brand in Canada with the help of Julie Skirving, a Canadian consultant. Skirving originally worked with Jim Markley, co-owner of Goodhew, during his time at Smartwool and most recently was general manager at Overland Equipment.

“It is very exciting to be a part of the launching of the Goodhew and Sockwell brands to Canada,” states Skirving. “I have tremendous confidence in Jim Markley and am so happy to have the opportunity to work with him again in this capacity.”

“I am looking forward to working with Julie once again,” says Markley. “She has the knowledge, energy and expertise to help us launch Goodhew & SockWell in Canada.”