Chaco and Merrell Form Dedicated Sales Teams
Chaco and Merrell announced the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field servic
New Balance Extends Susan G. Komen Alliance
New Balance announced that they will continue their long-term commitment to breast cancer research, awareness and prevention with a minimum donation of $500,000 to Susan G. Komen for the Cure from sales of the 2011 Lace Up for the Cure collection…
Mission Athletecare Partners with Dwyane Wade on Launch
Mission Athletecare has partnered with Dwyane Wade on the launch of Mission Court Grip, designed to enhance traction and combat the negative effects of dusty, worn-out courts…
Greg Norman Parent Acquires Dunning Golf
Tharanco Lifestyles LLC, the parent of Greg Norman sportswear, announced an agreement has been reached by the company to acquire Dunning Golf. Ralph Dunning will maintain a partnership in the new entity and will continue to design the collection for the c
Everlast Launches Breast Cancer Research Campaign
Everlast Worldwide, Inc is extending its efforts to raise awareness and funds for breast cancer research through a multi-tier marketing program that offers consumers a variety of ways to get involved and join the fight against the devastating disease. Cha
Foot Locker to Donate Shoes
Foot Locker on Oct. 6 will give away 5,000 pairs of new shoes to the Fred Jordan Mission for L.A.'s Neediest Children…
Nike and and POINT 3 Basketball Settle Lawsuit
Nike Inc. and POINT 3 Basketball, LLC announced that they reached a mutually agreeable business resolution of a litigation that had been pending. The suit involved whether Nike's new Air Jordan shoes endorsed by Miami Heat superstar Dwyane Wade infri
Fila Launches Body Toning Collection Ad Campaign
Fila USA unveiled the Fall 2011 Body Toning Collection ad campaign, which features six real women from across the United States wearing the expanded fitness apparel line. This fall campaign launches the second year of Fila's national marketing and ad
JC Penney taps Target exec as its President
J. C. Penney Company Inc. announced that Michael R. Francis has been named president of the company. Francis, most recently a senior executive at Target Corporation, will report to incoming Penney Chief Executive Officer Ron Johnson…
McNett Promotes Mathias to VP of Sales
McNett, the outdoor industry manufacturer of Gear Aid gear care and repair products, Aquamira water treatment technologies and the Outgo personal care brand, promoted Liz Mathias to vice president of sales…
Xtep Becomes Apparel Sponsor for Hong Kong Marathon 2012
Xtep International Holdings Limited announced that the company has been appointed the apparel partner of Standard Chartered Hong Kong Marathon 2012. This is the first time in 16 years that the Standard Chartered Hong Kong Marathon has introduced a Mainlan
Surf Expo Producer GLM Acquired By Providence Equity
George Little Management (GLM), which produces 15 trade shows and other events including Surf Expo, announced the completion of its acquisition by Providence Equity Partners…
Patagonia Adds Solar Power to Ventura Headquarters
Solforce and SunPower Corp. announced the completed installation of a 27.6-kilowatt SunPower solar power system at the Ventura, CA campus headquarters of Patagonia…
Rossignol Adds New Nordic Division Manager
The Rossignol Group has hired Ryan Green as its Nordic division manager for the U.S. market…
C4 Waterman Secures Production in Asia
C4 Waterman, Inc. has completed negotiations to have all its SUP models manufactured at a new factory in Asia. Three weeks after canceling its exclusive licensing agreement with Boardworks Surf, C4 has entered into a joint venture with the factory, an in
