Chaco and Merrell announced the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field services continues to expand. Similarly, Merrell's strong growth across all of its products lines, and especially with its Barefoot collection, demands a higher level of focus from a dedicated sales team.
As a result, Chaco has hired a new group of experienced and respected sales agencies to represent Chaco across the United States. Merrell Footwear will retain its current sales force. The Merrell Apparel sales team will be unchanged.
“The reorganization of our sales teams is very exciting for both Chaco and Merrell, both of whom have significant momentum in the market,” said Jim Zwiers, President of Wolverine Worldwide's Outdoor Group that includes the Chaco, Merrell and Patagonia Footwear brands.  “While both brands will benefit from this move, the real winners are our retail partners. We're now better positioned than ever to deliver sales service that is truly best-in-class.”
The following sales agencies will now represent Chaco: Mountain Source (Rockies); Yukon Trading Company (Northwest); Outdoor Resources Group (Mid Atlantic); Outdoor Sports Marketing (Southeast); Sullivan-Bishop Agency (South Central); Waypoint Sales and Training (Great Lakes); Jim Holton Sales Group Ltd. (Midwest); and Up East Sales (Northeast). Agencies for the Western territory will be named shortly.
