Everlast Worldwide, Inc is extending its efforts to raise awareness and funds for breast cancer
research through a multi-tier marketing program that offers consumers a
variety of ways to get involved and join the fight against the
devastating disease. Champion Everlast athletes including Andre Ward,
Reggie Bush and Cara Castronuova will be featured in a digital and
social media advertising communications and many Everlast fighters will
be strapping on pink gloves as they enter the ring and cage during
October in order to show support for the cause.
Fight fans can do their part to knockout the disease by purchasing
select pink products and posting a picture wearing their new gear on
Everlast's Facebook page. Twenty-five cents from every participating
hand wrap and one dollar from every pink Pro Style Training Glove
purchased will support research. Additionally, for every photo posted to
the Everlast Facebook page during the month of October, Everlast will
make an additional dollar donation to BCRF.
To purchase pink products, learn more about the campaign and hear from
the world-class athletes who have partnered with Everlast to win the
fight against breast cancer visit www.everlast.com. Pink Everlast
products can also be found at sporting goods retailers nationwide.
