Mission
Athletecare has partnered with Dwyane
Wade on the launch of Mission
Court Grip, designed to enhance traction and
combat the negative effects of dusty, worn-out courts.
Approved for play at high school, college and
professional levels of the game, Mission
Court Grip went through 3+ years of
extensive R&D, as well as significant independent studies and testing by leaders
in the field of sports performance. Co-developed by a team of world-renowned
scientists and engineers who specialize in the areas of nanotechnology, rubber
substrate performance and tire traction, it was also extensively tested by seven-time
NBA All-Star and Mission
Athletecare partner Dwyane Wade.
Court Grip is packaged in an eight ounce bottle that
athletes apply via sponge applicator to the soles.
“With over 30
million active basketball players in the U.S. alone, we saw a real void in the
marketplace for a product that truly enhances court traction. After 3
years of product development and market research, we are thrilled to finally bring this
proprietary technology to the entire basketball marketplace,” said Mark French, inventor of Court Grip
and President of Mission
Basketball.
For its initial launch this Fall, Court Grip will be
sold exclusively at Foot Locker nationwide and on Eastbay.com at a $14.99 MSRP.
