Deena Kastor Joins Addaday Team
Addaday, the massage tool brand, has added Deena Kastor to its professional team.
Dick’s Sporting Goods Debuts Team USA Campaign
Dick’s Sporting Goods (NYSE: DKS), the Official Sporting Goods Retail Sponsor of Team USA, unveiled the Every Medal charity effort as part of their 2016 Team USA-themed marketing campaign.

Baseball, Climbing Added To 2020 Olympics
The International Olympic Committee (IOC) met on August 3, 2016 for its 129th IOC Session in Rio to discuss the future of the games, adding five new sports to the Olympic program, including baseball/softball, karate, skateboarding, sports climbing and surfing.
KT Health Supports Team USA Athletes
KT Health, maker of kinesiology tape and sports medicine taping products, has named its list of athlete ambassadors for the 2016 Rio Olympics.

Adidas Group’s Q2 Led By Western Europe and North America
Adidas Group strong second-quarter results were led by a 25 percent gain on a currency-neutral basis by the Adidas brand. Top-line growth accelerated in Western Europe, up 29 percent; and North America, up 26 percent.

Nominate Your Innovators of the Year
This fall, SGB will spotlight the people, products and business strategies that push the active lifestyle industry forward with the first SGB Innovators of the Year Awards.

Crocs’ Shares Crash On Reduced Outlook
Shares of Crocs Inc. fell 23.3 percent, to $8.44 on Aug. 3, after the cushy shoe maker missed top and bottom line expectations for the second quarter and lowered its guidance for the year.

Nike To Halt Golf Equipment Manufacturing
Nike will exit the business of manufacturing golf clubs, balls and bags in favor of concentrating on golf footwear and apparel.
Fleet Feet Sports Releases Runmoji
Fleet Feet Sports will soon release Runmoji, the first emoji application designed specifically for runners, by runners.
Incipio Agrees to Sweeten Takeover Bid for Skullcandy
Skullcandy Inc. and Incipio, LLC jointly announced that Incipio had increased its offer price to acquire all the outstanding shares of common stock of Skullcandy from $5.75 per share to $6.10 per share in cash, or a total of approximately $188.6 million.
Fitmark Closes Round of Funding
Fitmark, the maker of sport, fitness and meal prep bags, has closed another seven-figure round of funding, bringing the total raised to near $3 million to-date.
Surfing to be Included in Tokyo 2020 Olympic Games
The International Olympic Committee (IOC) formally included surfing as a gold medal sport in the Sports Programme for the Tokyo 2020 Summer Olympic Games.
Wolverine World Wide Appoints New Heritage Group President
Wolverine World Wide appointed Mike Jeppesen. president of the company’s Global Operations Group, to an expanded role as president of the Wolverine Heritage Group, which includes the Wolverine, Bates, Harley-Davidson and HyTest brands.

Academy Sports Appoints Chief Merchandising Officer
Academy, Ltd., doing business as Academy Sports + Outdoors, named Michelle J. Gloeckler executive vice president, chief merchandising officer and president of Academy International Limited, its global sourcing entity.

OIWC Becomes Camber Outdoors
The Outdoor Industries Women’s Coalition (OIWC) stated that its 20th anniversary will include a name change to Camber Outdoors in order to better reflect its outdoor industry work.