The National Shooting Sports Foundation (NSSF), the trade association for the firearms industry, announced that Sturm, Ruger & Company Inc. has joined NSSF’s #GUNVOTE President’s Club, contributing $100,000 in support of the association’s critical voter registration and education campaign.

NSSF’s #GUNVOTE is a voter registration and education campaign platform for use by firearms industry manufacturers, wholesalers, distributors, retailers, range and media members, as well as the pro-Second Amendment consumer. #GUNVOTE — www.gunvote.org — provides information on the hundreds of pro-gun and anti-gun candidates up for election in 2016, as well links to polling places and voter registration, election news, voter education video resources and more.

“The NSSF has a long history of being able to count on Ruger in times of need,” said Lawrence Keane, NSSF senior vice president and general counsel. “It is with sincere gratitude that we thank the folks at Ruger for continuing that tradition and supporting our #GUNVOTE campaign in these critical final weeks before the November elections.”

“NSSF’s #GUNVOTE is essential to preserving our history and ensuring our future,” said Christopher Killoy, Ruger president and chief operating officer. “Ruger is proud to support this voter education campaign during this crucial election year.”

Industry members are encouraged to download the #GUNVOTE button for their websites and social media use and order #GUNVOTE decals for distribution to family, friends and customers.

The National Shooting Sports Foundation is the trade association for the firearms industry.