SGB Update

Vie Active Enlists White Cloud Communication

Vie Activewear, a performance-driven, fashion-forward brand, enlisted the support of local boutique communications firm White Cloud Communication for public relations support – effective immediately.

Salewa Hires Perpetual Motion NW

Salewa, the Bolzano, Italy-based technical mountain brand for vertical, high alpine and alpine lifestyle pursuits, hired Perpetual Motion NW as the brand’s Pacific Northwest sales representatives.

Bill Nye The Diamondback Guy

Diamondback Bicycles introduced a series of educational cycling videos and articles featuring acclaimed educator and TV personality Bill Nye.

Petzl Awards AMGA Scholarship To Naz Ahmed

The American Mountain Guide Association (AMGA) 2017 Petzl Scholarship will go to Naz Ahmed, who will utilize the scholarship to pursue an AMGA Rock Guide Course.

Nike, NFL Unveil ‘Color Rush’ Uniforms

Nike, in collaboration with the NFL, unveiled this season’s ‘Color Rush’ uniforms, which will be worn only on special Thursday night games throughout the fall and winter.

Salt Life Opens West Coast Flagship Store

The Jacksonville, FL-based lifestyle brand opened the store in San Clemente, CA over the weekend and plans to open a store in Huntington Beach later this year.

Utah Congressional Candidate Champions Rec Economy

Doug Owens, who is the first non-incumbent Congressional candidate backed by Outdoor Industry Association, made promoting outdoor recreation the third plank of his campaign for Utah’s fourth Congressional district.

Greg LeMond Launches Carbon Fiber Venture

The three-time Tour de France champion is partnering with Oak Ridge National Laboratory to bring low-cost carbon fiber production to global markets.