Eagle Creek Rolls Out Pack-2-School Campaign
In order to reach new markets, travel outfitter Eagle Creek introduced a Pack-2-School campaign for fall 2016.
Draymond Green In New Foot Locker Spot
Foot Locker collaborated with NBA star Draymond Green on their newest commercial, “Stand Out.”
Buttermilk Mountain Apparel Debuts First Bike Line
Buttermilk Mountain Apparel, a 2015 startup brand making contemporary outdoor apparel for women, officially launched with its first line of women’s mountain bike apparel. The brand is made by women, for women.
Fanatics Announces New North Las Vegas Distribution Center
Fanatics announced plans for its newest distribution center in North Las Vegas.
Project Expands In Vegas Alongside Mrket
Following the successful run of Project and Mrket tradeshows in New York, Project Las Vegas will open this month with compelling educational conversations and forward-thinking tech activations.
Sportsman’s Warehouse Grand Opening in Gillette, WY
Sportsman’s Warehouse is expanding its operations to include a new retail location in Gillette, WY.
Nike Releases Film Celebrating Trans Athlete
Nike Inc. is releasing a film celebrating Chris Mosier, the first openly trans athlete to earn a spot on a U.S. National Team.
Dick’s Grand Opening in Chesapeake, VA
Dick’s Sporting Goods will be opening a new Dick’s Sporting Goods and Field & Stream store on Friday, August 26 at Greenbrier Square in Chesapeake, VA.
Delta Apparel’s Fiscal Q3 Sales Slide 7 Percent
Delta Apparel Inc. reported earnings excluding specialty items were down slightly in its fiscal third quarter ended July 2 on a 7.4 percent revenue decline.
Gaia Gains Subscribers, Sees Q2 Loss
Health and wellness media company, Gaia, Inc., which recently sold off its Gaiam fitness products business to Sequential Brands Group, Inc., reported its first-ever quarter results, solely concentrating on the continuing media side of its business.
Field & Stream Launches Men’s Denim Line
Outdoor brand Field & Stream is launching its first-ever men’s denim line, available now in Field & Stream stores and online.
Jordan Brand Unveils Breakfast Club Training Program
Nike Inc. said the Jordan Brand launched a new digital training program inspired by Michael Jordan’s early-morning training sessions as a player.
Johnson Outdoors’ Sales Impacted By Tent, Diving Declines
Johnson Outdoors Inc. reported lower sales and earnings for its fiscal third quarter, ended July 1, 2016, as double-digit profit growth for the company’s fishing and watercraft recreation businesses could not offset slumping tent sales at large retailers and a one-time, non-cash, goodwill impairment charge in its diving segment.
Activewear Startup Kydra Draws From Urban Inspiration
Kydra’s new multi-functional shorts for the urban athlete, called Kydra Flex Shorts, bring together the practical benefits of running tights and a casual pair of shorts.
Planet Fitness Adds Frances Gregg Rathke To Board
Planet Fitness, Inc. (NYSE: PLNT) appointed Frances Gregg Rathke to the Planet Fitness Board of Directors’ Audit Committee.
