Ski.com taps White Cloud Communications for PR
Ski.com, an online provider of mountain vacation packages, has tapped Sun Valley, ID-based White Cloud Communication for its communication strategy, public relations and media outreach, effective immediately.
Salomon Ultra-Runner Bags Leadville 100 Win
Salomon ultra-runner Clare Gallagher of Boulder, CO landed a win for the French-born company when she set the second fastest women’s time to date at the 2016 Leadville Trail 100 and landed the overall win at 19 hours, 27 seconds.
Sherpa Adventure Gear Names New Marketing Manager
Sherpa Adventure Gear appointed Holly Calloway as the brand’s newest marketing and public relations manager. Calloway will manage the brand’s communication and marketing strategy alongside the team already in place. In her new role, Calloway will lead the charge in all facets of the marketing mix and assist in expanding brand awareness globally.
Krimson Klover Designs Mission for First Descents
Krimson Klover, the CO-based women’s lifestyle apparel brand known for high-quality women’s apparel, has designed a giving back mission for First Descents during the latter half of 2016. First Descents is an organization providing outdoor experiences for young adults impacted by cancer.
Impact Earns FDA Clearance
The computerized neurocognitive concussion management tool becomes the first medical device of its kind to receive U.S. Food and Drug Administration (FDA) de novo clearance.
Former Nike Chemist Hired as Senior Technical Director, Hohenstein Institute America
John Frazier was previously senior director of chemistry for Nike.
GSI Outdoors Hires Canadian Rep
The maker of outdoor cookware, tableware and related accessories has hired Gamic Sports Inc. to manage sales and marketing in Quebec and the Maritime provinces.
21sportsgroup Founder to Focus on Acquisitions
Five years after founding the German retail group 21sportsgroup, CEO Jörg Mayer has handed off day-to-day operations to focus on acquisitions.
Sequential Brands Group Appoints President
Andrew Cooper was most recently partner of Pegasus Capital Advisors and CEO of Universal Lubricants, a Pegasus Capital portfolio company.
Lucy Tries its Hand at Denim
The performance apparel company debuted its Lucy Indigo line of activewear denim.
Nathan Supports Three Ultra-Trail du Mont-Blanc Runners
Zach Miller, Michael Wardian and Paul Giblin will use Nathan gear at prestigious ultramarathon.
Eddie Bauer Responds to Malware Intrusion
Eddie Bauer LLC’s point-of-sale systems at retail stores were affected by malware, enabling unauthorized parties to access payment card information.
Knix Wear Heads North; Opens Canadian Business
Knix Wear Inc., the company that makes women’s seamless active lifestyle intimates, will launch on The Shopping Channel come August 23. The channel is a Canadian English cable TV show for home shopping.
Strider Bike Lets Toddlers Rock Before They Roll
Strider Sports International Inc., the manufacturer and marketer of children’s no-pedal balance bikes, has identified an even younger group of potential bike riders – toddlers.
Nike Updates App With Coaching And Social Features
Nike Inc. (NKE) launched an update to its Nike+ Run Club app that includes adaptive coaching and social features.
