Eduardo Gaz, founder and CEO of Americas ski operator Ski Brasil, launched Miami-based Ski USA as a complement to its existing high-end ski tour business.

Ski USA will offer individual and group experiences focused on personalization and customization. The company caters to the individual skier and offers curated itineraries for beginner and experienced skiers.

“We are proud to be recognized for our high-touch, customized experiences,” said Gaz. “We bring more than 20 years of knowledge and expertise both in developing the offerings and having our trained ski professionals working with our customers through the process.”

Ski USA hopes to leverage the existing relationships of Ski Brasil, which racked up $25 million in 2015 total transactions, to offer clients access to a broad range of diverse global ski resorts, including Chile, Switzerland and the U.S.

Ski USA highlights its customer service as what sets it apart from other high-end skiing providers, but also touts its broad range of experiences, from an all-inclusive Steamboat Ski and Resort Colorado package to a more hair-raising four-night heli-ski Iceland adventure. “We are proud to provide an incredibly diverse variety of options,” concluded Gaz, “from beginners to heli-skiers, to everyone in between.”