Ski Season Underway In Colorado
Colorado’s 2016/17 ski season has officially started, as skiers and snowboarders celebrated the first runs of the season at Arapahoe Basin Ski Area on Friday, October 21.
Patagonia Aims To Reduce Printed Materials
By implementing Plum River’s Elastic Suite, the outdoor company will significantly reduce the need for printed materials through the digitization of major sales and marketing assets.
What If Fitness Steps Were Worth Dollars?
Bitwalking, a U.K.-based Android app that converts activity-tracked steps into digital currency, or “Walking Dollars,” has inked a collaboration with fitness wearable company Misfit.
K2 Sports Names Northwest Sales Agency
Leading Edge Sports, based in Woodinville, WA, represents clients such as Swix, Bison Design and Pivot Cycles.
Event Fabrics Adds Sales Account Manager
The waterproof-breathable fabric provider hired Dave Wilson as its new sales account manager in addition to other recent hires.
UCLA Basketball Facility Incorporates Stadium Design Tech
The Texlon ETFE skylights, most recently seen at the Minnesota Vikings’ new stadium, are incorporated into the design and will allow in controlled amounts of Southern California sunlight.
Hohenstein Experts Explore Compression Designs
Many athletes and athletic trainers now consider compression to be an important tool to improve performance and speed recovery.
LA Fitness Memphis Opens In Former 24 Hour Space
LA Fitness opened a new Signature club in Memphis on October 25, which encompasses 45,000 square feet. The club is located at 1285 Ridgeway Road. A grand opening celebration is scheduled for November 12.
Wigwam Mills Redesigns Packaging
The new packaging is also stamped with a lifetime guarantee.
Vasque Accepting Applications For Thru-Hike Syndicate
The brand partner-powered ambassador program will next year add another partner, LifeProof, and will open to people thru-hiking any long trail in the continental U.S.
Infographic Tallies Football CTE Diagnoses By College
The infographic reads, “Players from over 100 college football programs have not been diagnosed with chronic traumatic encephalopathy (CTE) at the VA-BU-CLF Brain Bank. Fifteen schools, highlighted below, have had three or more players diagnosed with CTE.”
Fanatics Seals Long-Term NHL Retail Deal
As part of the new agreement, Fanatics will now be the official manufacturer of a broad range of NHL apparel and headwear, including replica jerseys, as well as merchandise for the Stanley Cup Playoffs and Final, all starting with the 2017/18 NHL season.
Haibike Named First E-Bike Sponsor Of Sea Otter Classic
The German brand, which partnered with Bosch to sponsor the festival’s first e-bike race this year, plans to greatly expand its demo fleet and expo space in 2017.
Nordic Pocket Saw Taps North American Market
Nordic Pocket Saw, which launched in Sweden in August 2015, will introduce its product to U.S. and Canadian markets come Fall 2016. Sport Hansa is tasked with handling sales and distribution in these markets.
And1 To Expand To China
Sequential Brands Group Inc. entered into a long-term agreement with Guirenniao Co. Ltd. (GRN) to bring the And1 basketball brand to China.
