K2 Sports, a Seattle-based sporting goods company, named a new sales agency, Leading Edge Sports, to represent Madshus, Tubbs Snowshoes and Atlas Snowshoes products in Washington, Oregon, Alaska and Idaho.

Formed 19 years ago, Leading Edge Sports, based in Woodinville, WA, represents clients such as Swix, Bison Design and Pivot Cycles.

“We are very excited to have Dane and the rest of the Leading Edge Northwest crew on board,” says Steve Christie, Sales Director. “The group brings a wealth of knowledge that’s going to be a huge asset to our brands and retailers.”

Dane Stephenson is the principle rep with 29 years of experience, and has help from other experienced reps in Klaus Pittman, Margo Peterson, Jason Jablonski and Beth Kress as office manager.

K2 Sports operates 10 brands and has wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia, with distribution in more than 60 countries.