Patagonia selected PlumRiver’s Elastic Suite B2B e-commerce platform to help achieve higher levels of efficiency for sales process management and ERP integration, consistent with the company’s conservation and environmental stewardship efforts.

By implementing Elastic Suite, Patagonia will significantly reduce the need for printed materials through the digitization of major sales and marketing assets. The new initiative is expected to deliver measurable financial results through both efficiency-driven cost savings and increased revenue through more strategic B2B sales efforts.

“We looked at a wide array of B2B offerings and chose Elastic based on their merchandising approach to displaying product, intuitive user experience, a platform that can grow with our business, responsive integration and an outstanding development team,” said Gregor Finke, Patagonia director of dealer services. “We also felt that … Elastic is the best suited to handle our global B2B sales initiatives while helping Patagonia more strongly align our sales efforts with our company’s environmental philosophy.”

PlumRiver’s Elastic Suite generates efficiencies through enhanced CRM capabilities, streamlined order entry, digital catalogs, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction.

“Combining Patagonia’s iconic brand and product line with Elastic Suite’s powerful B2B e-commerce platform will help our new client achieve unprecedented levels of sales process efficiency and engage at a more strategic level when selling to the world’s leading outdoor retailers,” said Josh Reddin, Elastic founder/PlumRiver principal.

In addition to Patagonia, shared clients of both PlumRiver and Elastic include: The North Face, Timberland, Puma, Toms, Oakley, Reebok/CCM, Arc’teryx, Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic, Smith Optics, Lucy, Easton, Lole, Carter’s, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.