Puma Signs The Weeknd As Creative Collaborator And Ambassador
The Academy Award-nominated, Grammy-winning artist will headline Puma’s Sportstyle campaign, Run The Streets, which launches in November.
Gander Mountain To Open New Lansing Store
The retailer will celebrate the grand opening of the 52,000-square-foot store just a few blocks away from a 32,000-square-foot location it opened in 2000.
NHL Appoints Pandora Marketing Leader To EVP, CMO
The National Hockey League (NHL) named Heidi Browning as EVP and CMO of the NHL. The appointment was announced by Commissioner Gary Bettman on September 28, 2016.
RunJumpThrow Reaches 500,000 Children
Since its inception in 2015, RunJumpThrow (RJT) has reached 500,000 children through physical activity programming, according to USATF.
Under Armour To Sponsor University Of Alabama At Birmingham
Under Armour will provide on-field and training gear for the university’s 18 varsity sports.
Study Finds Minimalist Shoes Increase Leg And Foot Muscles
Researchers from The Hong Kong Polytechnic University (PolyU) and Harvard Medical School said the findings point to its potential application in rehabilitation programs.
Avalanche Expands Licensing Division
The Salem, MA-based active outdoor apparel company expanded its licensing activity to include kids activewear, sportswear and outerwear, as well as home goods, camping accessories, outdoor electronic accessories, pet accessories and socks.
Fabletics Pairs With CFDA And Fashion Targets Breast Cancer
Fabletics, the activewear subscription-based company co-founded by Kate Hudson, was enlisted by The Council of Fashion Designers of America (CFDA) for Fashion Targets Breast Cancer (FTBC), where Hudson will serve as the FTBC ambassador for October.
Does Garmin Want Kids Fitness Data?
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), unveiled its new activity tracker with a twist: it’s for kids instead of adults.
9Round Kickboxing Franchise Opens 400th Studio
9Round, a specialized kickboxing fitness center founded by professional kickboxer Shannon Hudson and his wife Heather, opened its 400th location.
Blizzard Sport USA And Tecnica Reorganize Ambassador Program
New Ambassador Program Manager Joe Sipe will work closely with brand representatives, including the four members of the newly named PSIA National Demo Team.
Blundstone Sponsors Hamptons International Film Festival
The Australian boot brand will present a film, host a VIP boot fitting and offer drinks and coffee for festival goers for HIFF festival goers October 6-10.
Global Sports Ventures Brings Pro Cricket To The U.S.
The United States of America Cricket Association (USACA) licensed exclusive rights for a Franchised T20 Professional Cricket League to Pennsylvania-based sports development company Global Sports Ventures LLC.
Grandview Introduces John Wayne Sock Collection
Grandview Hosiery, a sock manufacturer located in Hickory, NC, partnered with John Wayne Enterprise on a sock line inspired by the late actor.
Samuel Hubbard Partners With W.L. Gore For Collection
Shoe designer and manufacturer Samuel Hubbard incorporated Gore-Tex brand technology into three styles of its new GPS Collection: Aspen Boot, Mt. Tam Boot and Founder dress shoe.
