An affiliate of Peak Rock Capital, a middle market private equity firm, acquired Do Outdoors Inc., doing business as Lew’s Fishing, a supplier of branded fishing reels, rods and accessories.

Headquartered in Springfield, MO, Lew’s supplies branded fishing products for mass market retailers, sporting goods chains and specialty outdoor retailers. The company’s product portfolio includes rods, reels, combos and related fishing accessories.

Anthony DiSimone, CEO of Peak Rock Capital, said, “The investment in Lew’s highlights Peak Rock’s continued desire to partner with leading branded consumer products businesses where we can help drive strong growth.”

“Lew’s has a strong competitive position within the fishing category and a rich history of product innovation,” said Peter Leibman, managing director of Peak Rock Capital. “We believe Lew’s is an excellent platform for expansion through continued investment in new product development and strategic add-on acquisitions.”

Lew’s CEO Lynn Reeves commented, “Through world class product innovation and industry leading customer service, the Lew’s team has been focused on becoming a best-in-class partner to its retailers and a supplier of industry leading products to its consumers. Our team is proud to have made significant progress toward those goals over the past seven years, and we look forward to partnering with Peak Rock to continue rapidly growing the Company.”