Wolverine, the flagship brand of Wolverine Worldwide, introduced Wolverine Workshop, a new customization service allowing customers to design their own Wolverine 1000 Mile Boots at wolverine.com/custom and the Wolverine Company Store in New York.
“This is an opportunity for people to play the designer role and build a boot that is unique and one of a kind to them,” said Todd Yates, president of Wolverine. “By combining the quality craftsmanship and timeless pattern of the 1000 Mile Boot with the personality and style of our customers, we hope to connect with both brand loyalists and new customers alike.”
Customers can create a fully personalized design from Wolverine’s Original 1000 Mile Boot pattern, choosing from premium upper materials including Horween leather and Charles F. Stead suede ranging from classic brown to hot pink. Additionally, they can select the outsole, eyelets, laces, stitching colors and monogram. Handcrafted at Wolverine’s Big Rapids, Michigan, factory, custom boots will start at $400.
“The Wolverine Workshop harkens back to the time of cobblers who handcrafted boots for their customers one pair at a time,” said Carrie Hill, senior design manager for Wolverine. “We are fortunate to have a factory which can execute excellent quality craftsmanship and attention to detail, allowing our customers today to personalize every detail of their 1000 Mile Boots.”
Custom boots will be available in men’s and women’s sizes.