OrthoLite Launches New Marketing Campaign
The marketing campaign, The Secret Inside, was based on research that validated the importance of the insole as well as the value on branded components to consumers.
Modell’s To Open Three Stores
Locations will open in Manhattan at 51st & 3rd, as well as Bloomfield and Cherry Hill, NJ.
Finish Line Confirms JackRabbit On Sales Block
Finish Line has hired Peter J. Solomon Company LLC to explore a sale and will take a $44 million goodwill impairment charge in the third quarter.
Dick’s Sporting Goods Raises Outlook On Strong Q3
Dick’s Sporting Goods raised its guidance after it reported third-quarter results that easily exceeded earnings and comp expectations. The performance was driven by a 5.2-percent comp sales increase and gross margin expansion.
Formula4 Media To Launch Sportstyle Show
Formula4 Media is launching a Sportstyle Show in the Fort Lauderdale Convention Center from June 14-16, 2017.
Delta Apparel’s Q4 Impacted By Tax Charge
The lack of an extra week of sales, coupled with the unfavorable impact of tax expense in this year’s quarter compared to a tax benefit in the prior-year period, lowered diluted earnings by approximately 15 cents per share.
Outdoor Industry Association Releases Post-Election Analysis
There are plenty of concerns but some opportunities for the outdoor industry with the Trump administration, officials said.
Nike Signs Supermodel Bella Hadid
The 20-year-old will star in the brand’s #NewYorkMade campaign to highlight Nike’s new five-story store in lower Manhattan.
Vibram’s Bikila Lawsuit Dismissed
A lawsuit by the family of legendary Ethiopian runner Abebe Bikila over Vibram’s use of the Bikila name on one of its FiveFingers models was dismissed.
Swims Parent Sees Q3 Loss
Swims, acquired in July, remains on track with its integration process with growth expected in the North American and international markets.
Royal Robbins Names New Regional Sales Leadership
The apparel brand named new sales leadership and additional sales support for the Rocky Mountain, Great Lakes and Southeast territories.
Dick’s Opens First Former Sports Authority Locations
Re-opening celebrations in former Sports Authority stores are set for Elk Grove, CA; Seattle, WA; and West El Paso, TX.
Tenkara Rod Co. Reels In New PR
Groundswell PR will oversee its media relations to drive the brand’s story across a myriad of editorial channels.
OluKai Invests In Headwear Brand
The footwear brand’s investment in Melin, a West Coast headwear brand in the luxury and youth culture space, follows on its investment in eyewear brand Kaenon.
Arcus Hunting Hires Former Crosman Marketing Manager
Arcus Hunting LLC appointed Chip Hunnicutt to the position of director of marketing, effective November 1.
