Columbia Partners With Star Wars
Limited-edition jackets inspired by the upcoming Rouge One film will go on sale December 9.
Vert Wearable Inks NCAA Deal With Auburn University
Vert debuted its first team system last year with their first NBA client, the Miami Heat.
RYU Apparel Joins NYC Pop-Up
RYU Apparel Inc., a manufacturer of performance apparel, will be included in the New York City holiday pop-up shop The Run Up, which is open from December 8 -11.
Motus Global Launches Football Biomechanics Tool
The tool consists of a 3D sensor embedded in a compression arm sleeve or an arm band, and is worn throughout all throwing activity.
Majestic Parent In Talks With MLB Regarding Easton Facility
VF Corp said it is in ongoing, productive talks with Major League Baseball (MLB) with a collective goal to ensure that VF’s Easton, PA, facility continues to produce on-field uniforms for MLB “for a very long time.”
Under Armour And Fanatics Partner On Long-Term MLB Deal
Under Armour becomes the official uniform provider to MLB starting in 2020, marking the brand’s first-ever professional league uniform deal.
Mtn Ops Names New PR
Backbone Media will be charged with amplifying the brand’s momentum in the hunting market and expanding its awareness in the broader active lifestyle space.
Beachbody Enters MMA Category
Beachbody, a provider of fitness and nutrition programs, is entering the category of Mixed Martial Arts with the release of the company’s first MMA-inspired fitness and weight loss program, dubbed Core De Force.
Jonas Fitness Appoints Its COO To President
Scott Burgess has held the role of chief operating officer at Jonas Fitness since 2014 and will assume official responsibility for the company’s overall leadership and direction.
MusclePharm Hires New CFO
MusclePharm Corporation appointed Peter C. Lynch CPA as the company’s new chief financial officer, principal financial officer and principal accounting officer.
Obermeyer Founder Turns 97
Klaus Obermeyer, founder of mountain apparel brand Obermeyer, celebrates his 97th birthday on December 2, 2016.
Genesco’s Q3 Earnings Leap Past Street Estimates
Third-quarter earnings benefited from better-than-expected sales and significantly stronger margins at Lids Sports Group. The retailer nonetheless retained its guidance for the year due to the impact of unseasonably warmer weather and continued fashion shifts at Journeys.
Gun-Background Checks Climb Post-Election
Firearm background checks data for the month of November rose 14 percent year over year and 9.7 percent from October, according to FBI’s National Instant Criminal Background Check System.
Smith & Wesson Trims Outlook
The gun manufacturer now expects adjusted earnings for the year between $2.42 and $2.47, narrower and lower on the top end compared with the previous forecast between $2.38 and $2.48.
Zeal Optics Continues American Forests Partnership
As part of its “Buy A Goggle, Plant A Tree” program, the outdoor eyewear brand will plant a tree in the Rocky Mountain backcountry.
