Zeal Optics, an outdoor eyewear brand based in Boulder, CO, partnered with American Forests as part of its “Buy A Goggle, Plant A Tree” program.

For every pair of goggles sold online this December, Zeal will plant a tree in the Rocky Mountain backcountry. Last year, the company helped plant more than 1,000 pine trees. This winter, it hopes to double the impact on Western forests.

“American Forests is thrilled to be partnering with Zeal Optics,” said Lea Sloan, VP of communications, American Forests. “Zeal Optics’ investment in working with us to protect and restore forests shows their genuine commitment to sustaining a healthy planet for all who love exploring and adventuring. Forests are essential sources of clean air and pure water, and to cooling the planet and slowing the effects of climate change.”

Inspired by Zeal’s Project 5480, which plants 5,480 trees – the elevation of its Colorado headquarters – annually with American Forests to help offset the company’s environmental footprint, “Buy A Goggle, Plant A Tree” was launched to connect its community with the program.

“We’re incredibly excited to be bringing this program back and to deepen our relationship with American Forests,” said Zeal Director of Brand Activation & Digital Strategy Mike Lewis. “The response to this program last year was so amazing and American Forests does such a great job of not only planting, but protecting forests, that this partnership truly embodies our ethos of ‘Use Less, Give Back & Explore More.’”