Genesco To Sell SureGrip To Shoes For Crews
SureGrip markets occupational footwear under a portfolio of brands including New Balance, Caterpillar, Dockers, Lila, Merrell, Aerosoles, Crocs, DC Shoes, Johnston & Murphy and Keuka.

Fitbit, Garmin Lead Fitness Wearable Gains In Q3
Fitbit, Garmin and Samsung delivered double-digit global gains in the third quarter while Apple suffered a steep decline, according to the latest findings from International Data Corporation (IDC).
Tyr Signs Olympian Jacob Pebley
Tyr Sport signed the fifth-place finisher in the 200m backstroke at the 2016 Olympic Games in Rio de Janeiro, Brazil to its roster of sponsored athletes.

North Face Names Winner Of The Never Stop Exploring Award
Baton Rouge-based Varsity Sports was selected for its commitment to the community and inspiring a healthy lifestyle for children and families.
Adidas Earns Top Marks For LGBT Equality
Adidas received a score of 100 percent on the 2017 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBT workplace equality.
Keen Hires Supply Chain Chief
Jens Christian Meier, formerly at Ecco, will manage and implement best practices for Keen’s value supply chain spanning from raw materials to the delivery of finished products.
Puma Signs Marc Bartra
The Spanish International who signed for Borussia Dortmund this summer will wear Puma EvoPower boots.

Asics To Replace Adidas As IAAF Sponsor
Asics formed a multi-year partnership with the top global track and field governing body.

Adidas Signs Beer Mile World Record Holder
In July the 22-year-old Canadian set a world record time of 4:34:35 at the Beer Mile World Classic in London.

MSR Donates To Haitian Health Foundation
The brand, which produces outdoor water filtration and purification solutions, said it donated more than 100,000 of its Aquatabs purification tablets to help with the continuing aftermath of Hurricane Matthew.
The North Face Locks Down Three Ultra Runners
The North Face, a division of VF Corporation, added three ultramarathon athletes, Clare Gallagher, Paddy O’Leary and Cody Reed, to its performance team.
Parker Bows Names Regional Sales Manager
Most recently with Outtech, Chip Wilson will represent the bow manufacturer in Michigan and Ohio.

Oakley Seals Deal With All Mammoth Resorts
The two-year partnership makes Oakley the official eyewear and goggle brand of the snow sports and mountain biking venue that includes Bear Mountain and Snow Summit.

ICAST Reveals 2017 Dates And Location
The 2017 trade show will take place July 11-14, 2017 at the Orange County Convention Center in Orlando, FL.
Le Col Supplies Catford CC Cycling Team For 2017
The deal comes as the cycling apparel brand is in the midst of conducting a month-long crowdfunding campaign on Crowdcube to raise £1 million for 20 percent equity.