Planet Fitness Raises Guidance On Strong Q3 Comp Sales
The budget-gym chain reported same-store sales up 10 percent, boosting revenue up 26 percent.
Dick’s Partners To Support Monday Night Football Sports Matter
ESPN, Dick’s Sporting Goods and the NFL partnered to support youth and high school sports teams across the country.
Boot Barn Posts Profit In Q3
Boot Barn reported a profit against a loss, helped by improving sales and lower expenses.
TNF Opens Flagship Store In New York City
The North Face opened its first-ever flagship store in New York City on iconic Fifth Avenue Wednesday morning. The 20,000-square-foot store is located at 510 Fifth Ave.
Farm To Feet Partners With SwimRun North Carolina
Farm to Feet will provide each participant in the endurance race, which alternates running and swimming, with a pair of its socks.
SOG Appoints Joe Mc Swiney CEO
Mc Swiney is an outdoor industry veteran whose career includes a 21-year run with Cascade Designs Inc.
Keen Hires Casey Sheahan As President
The former CEO of Patagonia will succeed Steve Meineke, who will retire in mid-November and remain an active Keen Advisory Council member.
Tasc Sported By Everest Mountain Guide Jeff Evans
Tasc, the activewear company that is famous for using bamboo fibers in its apparel, will see its performance apparel taken to Everest, as famous explorer Jeff Evans premieres in Everest Air on the Travel Channel October 26.
POC Expands Cannondale-Drapac Pro Cycling Deal
POC, a leading manufacturer of ski and cycling products, expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting January 1, 2017.
Peter Millar Founder Joins Johnnie-O
Johnnie-O, the LA-based apparel brand that markets lifestyle and performance apparel, appointed Chris Knott, founder of Peter Millar, as CMO. Knott joins Johnnie-O with more than 30 years of industry experience in retail, sportswear and golf apparel.
OpticsPlanet To Carry SB Tactical Brand Products
The site will add the SB Tactical line of Pistol Stabilizing Braces to its technical and high-performance offerings.
Honor Defense Partners With Outdoor Marketing Group
Honor Defense selected Outdoor Marketing Group as its southeastern sales representation.
Ski Season Underway In Colorado
Colorado’s 2016/17 ski season has officially started, as skiers and snowboarders celebrated the first runs of the season at Arapahoe Basin Ski Area on Friday, October 21.
Patagonia Aims To Reduce Printed Materials
By implementing Plum River’s Elastic Suite, the outdoor company will significantly reduce the need for printed materials through the digitization of major sales and marketing assets.
What If Fitness Steps Were Worth Dollars?
Bitwalking, a U.K.-based Android app that converts activity-tracked steps into digital currency, or “Walking Dollars,” has inked a collaboration with fitness wearable company Misfit.
