Oakley and Big Bear Mountain Resort unveiled a two-season partnership, making Oakley the official eyewear and goggle brand of the snow sports and mountain biking venue that includes Bear Mountain and Snow Summit.
Added to Oakley’s recently formed partnership with Mammoth Mountain, this new deal means the California-based sport performance brand has a relationship with all four mountains in the Mammoth Resorts family. The collaboration will begin immediately and be sustained throughout the year.
“We are excited to extend our partnership with the Mammoth Resorts team and bring the Oakley active lifestyle and product line-up to the vibrant and diverse action sports community of Big Bear Mountain Resort,” said Cuan Petersen, Oakley’s VP of global sports marketing. “This partnership will be another way Oakley can showcase its product innovations and technologies against a year-round training destination that inspires performance.”
The partnership will include the creation of co-branded content with Oakley and Big Bear athletes, outfitting Big Bear Mountain Resort terrain park employees in Oakley and offering Oakley goggles and eyewear at all Bear Mountain and Snow Summit retail shops. Additional details about the partnership will be released throughout the year.
“We are excited to expand our year-round partnership with Oakley – a true iconic sports performance brand,” said Erik Forsell, chief marketing officer, Mammoth Resorts. “With its proximity to the Los Angeles and San Diego markets, Big Bear Mountain Resort has a unique value proposition when it comes to brand partnerships and we’re stoked to continue exploring those opportunities with Oakley.”
Big Bear Mountain Resort, a Mammoth Resorts property, includes Snow Summit and Bear Mountain ski resorts, Bear Mountain Golf Course and Snow Summit Bike Park.
Photo courtesy Oakley, Daniel Ronnback
