Gore-Tex Pushes Further Into Lifestyle Market
Gore Fabrics will promote its fabric technologies to international urban and lifestyle fashion brands – like Norse Projects, Yeezy, Loewe and Adidas Originals.
Teton Gravity Research Kicks Off 2017 Grom Contest
The competition seeks to find the best of the best in ski and snowboard youth, giving those under 18 the chance to be discovered and jump start their action sports career.
ISlide Expands Distrubution
Boston-based custom footwear designer ISlide has inked four new deals with online retailers Neiman Marcus, Lids, Urban Outfitters and Fanatics. The partnerships are the latest in many deals with iconic brands including the NBA and Nickelodeon, and are projected to skyrocket sales of the design-them-yourself slides. ISlide founder and Shark Tank alum Justin Kittredge estimates […]
Puma Sues Forever 21 Over Rihanna Shoes
Forever 21’s whole “business model is based on trading off of the established goodwill of reputable, name-brand companies such as Puma,” Puma said in court documents.
ShoeBuy Acquires Shoes.com Domain
ShoeBuy, which was acquired by Wal-Mart in January, said it plans to maximize Shoes.com “as the gold standard of category websites.”
REI Unveils Force Of Nature Initiative
The four-pronged campaign encourages women to join “the world’s largest level playing field,” according to a blog post by REI President and CEO Jerry Stritzke.
Oiselle Donates Sports Bras To Middle School Girls
The company plans to donate at least 2,000 sports bras in 2017, and to share educational content about how to accurately choose and fit a sports bra.
Tracksmith To Open First Retail Store
The independent running brand will open its first permanent retail space, the Trackhouse, at 285 Newbury Street in Boston on April 13.
Speedo Partners With Game Of Thrones Actress
Working with Game of Thrones star Nathalie Emmanuel, Speedo’s Make 1K Wet campaign shows runners how to swap 5K on the road for 1K in the pool.
President Trump Donates First-Quarter Salary To NPS
President Trump will donate his first three months of salary to the National Park Service, as reported by The Hill.
Orangetheory Fitness To Develop 70 Studios In The UK
The master franchisee, 3 Kings, has agreed to open 70 studios over the next decade throughout Southern England, including at least 30 studios in London
Fabletics Launches Plus Size Activewear
The activewear brand co-founded by Kate Hudson in 2013 has expanded into extended sizes up to 3X.
Cairn Names New Chief Product Officer
Mona West joins Cairn from Cascade Designs, where as vice president of emerging brands she spearheaded the growth of numerous brands including Platypus, SealLine and PackTowl.
San Francisco Tops Best Running Cities
San Francisco ranked as the top running city in Runners World’s “America’s 50 Best Running Cities.” Rounding out the top five were Seattle, Boston, San Diego and Washington, D.C.
U.S. Polo Assn. Brand Continues Its Global Expansion
These new partnerships expand the U.S. Polo Assn. brand within Asia, with new opportunities in China and South East Asia.
