McDonald’s Exits Longtime Olympics Partnership
McDonald’s has become the latest sponsor to walk away from the Olympics. Earlier this year, Anheuser-Busch InBev’s Budweiser ended its sponsorship of the U.S. Olympic Team after 32 years.
Reebok May Lose Conor McGregor As Endorser Before Mayweather Fight
Conor McGregor’s exclusive endorsement deal for apparel with Reebok has ended just before his big fight with Floyd Mayweather on August 26. Reebok is said to be in negotiations to re-up the deal, but discussions are underway with other brands as well.
Leki Partners With The CamelBak Pursuit Series
Leki signed on as trekking pole partner and will offer clinics and hands-on experience for those who are interested in the benefits of using poles on the trails.
Red Bull 400 Returns To Park City For Third Year
With a starting point of 6,870 feet this 400 meter near-vertical sprint will challenge competitor’s speed, endurance and determination to the top of the breathtaking 2002 Winter Games ski jump.
Shoe Carnival Increases Quarterly Cash Dividend
Shoe Carnival Inc. stated that its board of directors has approved a seven percent increase in its quarterly cash dividend.
Vexatec Signs Tommy Haas
Vexatec, the Swiss-based developer of the smart shirts, has added Tommy Haas, the tennis star, to its roster of ambassadors.
All Good Becomes Sunscreen Partner Of Surfrider Foundation’s Five Hawaii Chapters
All Good, a manufacturer of organic skincare and reef-friendly sunscreens, partnered with all five of the Surfrider Foundation’s Hawai’i Chapters.
24 Hour Fitness To Host Tryouts For Olympic Hopefuls
The quest to find The Next Olympic Hopeful will find eight athletes who will be invited to join the national team camps of four sports: bobsled, skeleton, track cycling and rugby.
Georgia Tech To Exit Russell Athletic Contract
Georgia Tech plans to leave Russell Athletic when its apparel contract expires in June 2018, according to The Atlanta Journal-Constitution.
Brooks Partners With 2018 Special Olympics USA Games
Brooks Running Company and the 2018 Special Olympics USA Games Organizing Committee announced that Brooks has signed on as a partner of the 2018 USA Games.
ICHIRF: PFA To Support Concussion In Sport Project
The Concussion Foundation announced that the PFA (Professional Footballers Association) has donated funds to support the Concussion in Sport study set up by ICHIRF (International Concussion & Head Injury Research Foundation).
ClassPass Raises $70 Million In Funding
ClassPass, the membership fitness network, secured its largest funding to date, raising $70 million in a Series C round of financing led by Temasek.
Life Is Good Makes Two Additions To Executive Leadership Team
Life is Good has named consumer marketing veteran Karen Lyon as vice president of marketing and licensing executive Linne Kimball as vice president of strategic partnerships.
Nike Signs Markelle Fultz
Nike has signed an endorsement deal with Markelle Fultz, the expected first pick in the NBA draft.
Lululemon Invests In Cycling Apparel Startup
Lululemon Athletica has acquired a minority stake in 7mesh Industries, a cycling apparel startup based in nearby Squamish, British Columbia, according to Fortune.
